Digital Marketing & Growth Specialist (CIV)

**Digital Marketing \& Growth Specialist** **Full\-Time \| U.S.\-Based \| Remote or Hybrid** **POSITION SUMMARY** Civitas Senior Living is seeking a hands\-on Digital Marketing \& Growth Specialist to help drive qualified inquiries, visits, deposits, move\-ins, and occupancy across our portfolio of senior living communities. This role will manage and optimize the full digital marketing funnel — from paid advertising and website performance to lead nurturing, marketing automation, attribution, and conversion reporting. The ideal candidate is both strategic and execution\-focused, with the ability to translate data into clear actions and measurable results. This is not a strategy\-only or reporting\-only role. We are looking for someone who is comfortable working directly inside digital advertising platforms, websites, CRM systems, analytics tools, and marketing automation platforms. **KEY RESPONSIBILITIES** * Build, launch, manage, and optimize paid advertising campaigns across Google, Meta, and other relevant platforms. * Monitor campaign performance, lead quality, cost per inquiry, conversion rates, move\-ins, revenue, and return on advertising spend. * Manage paid search strategy, including keyword targeting, audience segmentation, budgets, bidding, and campaign structure. * Develop and optimize landing pages, forms, calls to action, and digital conversion paths. * Support website management, SEO, local search visibility, and ongoing content optimization. * Create and manage email marketing, lead\-nurture, remarketing, and re\-engagement campaigns. * Partner with Sales and Operations to improve speed to lead, inquiry follow\-up, CRM utilization, and funnel conversion. * Analyze performance across inquiries, visits, deposits, move\-ins, occupancy, and revenue. * Develop creative briefs and provide direction to designers, developers, videographers, agencies, and content creators. * Test advertising messages, audience strategies, creative concepts, offers, and landing pages. * Build dashboards and reports that clearly communicate results, opportunities, and recommended actions. * Improve campaign attribution, call tracking, and the connection between marketing activity and occupancy results. * Identify emerging digital trends, platforms, and technologies that can improve performance and efficiency. * Use AI tools to improve campaign analysis, content creation, lead response, personalization, reporting, and workflow automation. * Manage multiple communities, campaigns, priorities, and deadlines with a strong sense of ownership. **PERFORMANCE EXPECTATIONS** Success in this position will be measured through: * Qualified inquiry volume * Cost per qualified inquiry * Inquiry\-to\-visit conversion * Visit\-to\-deposit conversion * Visit\-to\-move\-in conversion * Move\-ins generated through digital marketing * Return on advertising spend * Website and landing\-page conversion rates * Organic search growth * Lead\-nurture and re\-engagement performance