HubSpot Specialist (Sales & Marketing Operations)

Why WarriorBabe? At WarriorBabe, we believe in the power of dedication and personal growth. You'll be surrounded by a vibrant team that shares your passion for fitness and helping women flourish. Together, we are on a mission to transform lives and create a community that thrives on empowerment.Offering personalized macronutrient plans and workout programming, WarriorBabe ensures each woman's unique needs are met. With one-on-one coaching, a dedicated mobile app, and a vibrant online community, WarriorBabe provides the tools and support necessary for lasting success. Ideal for women of all ages and fitness levels, WarriorBabe adapts to ensure continuous progress and achievement of fitness goals.Our MissionHelp 100,000 women regain their personal power and feel confident in their skin.About the RoleWe're a women's fitness and transformation brand running a multi-funnel, multi-brand operation across paid acquisition, low-ticket offers, high-ticket VIP coaching, and an ambassador program. Our CRM and marketing ops stack is the engine behind it all — and it's growing faster than one person can manage.We're hiring a HubSpot & Marketing Operations Specialist to own the day-to-day of our HubSpot environment, support our sales and marketing teams with workflows and reporting, and partner closely with our Acquisitions Operations lead on the integrations, automations, and data pipelines that keep everything connected.This role is hands-on, technical, and high-leverage. You'll touch the systems that drive revenue every single day.What You'll OwnHubSpot AdministrationDay-to-day admin of our HubSpot portal: properties, pipelines, lifecycle stages, lists, users, and permissionsBuild and maintain workflows that move contacts and deals through our funnels (lead → MQL → SQL → closed)Manage our multi-stage setter-to-closer sales pipeline, including stage-gating logic and deal routingMaintain custom objects (e.g., our Low Ticket object, Ambassador object) and the associations between themKeep data clean: deduplication, normalization, property hygiene, and audit cadencesField and resolve team-reported HubSpot and workflow issuesReporting & AnalyticsBuild dashboards and reports in HubSpot for marketing, sales, and leadershipPartner with our data team on reporting that lives outside HubSpot (Supabase, Sigma) when neededTroubleshoot reporting discrepancies between HubSpot and downstream systemsIntegrations & AutomationManage our Zapier environment: build, debug, and maintain Zaps between HubSpot and other platformsWork with HubSpot APIs and webhooks for custom integrations that Zapier can't handle nativelyCampaign & Funnel SupportSupport marketing on email campaigns, list segmentation, and lead scoringSupport sales on workflow logic, sequence builds, and CRM hygieneSet up tracking and attribution for new funnels, landing pages, and offersWhat You BringRequired3+ years of hands-on HubSpot experience (Marketing Hub + Sales Hub, ideally Enterprise tier)Demonstrated experience building complex workflows, custom properties, and custom objectsStrong Zapier (or equivalent) experience, including multi-step Zaps with filters, formatters, and Code stepsWorking understanding of REST APIs — comfortable reading API docs and debugging webhook payloadsSolid grasp of marketing fundamentals: funnels, lifecycle marketing, attribution, lead scoring, segmentationExcellent written communication — you can document what you build and explain it to non-technical teammatesNice to HaveHubSpot certifications (Marketing Hub, Sales Hub, Data Integrations)SQL experience (we use Supabase / Postgres)Experience with SamCart, Kajabi, Webflow, or similar marketing toolsBackground in DTC, info products, coaching, or fitness/wellnessFamiliarity with paid media platforms (Meta, Google) and conversion tracking (pixels, CAPI, server-side events)How You WorkDetail-obsessed. A misconfigured property or a broken Zap can quietly cost us thousands. You catch things before they break.Builder mindset. You don't just maintain — you spot inefficiencies and propose better systems.Comfortable in the gray. Our stack is real-world messy. You're okay debugging across three platforms to find the one missing field causing the issue.Communicative. You ask clarifying questions, document your work, and don't disappear into a black box.What This Role Is NotThis isn't a content marketer, brand strategist, or social media manager role. You'll work closely with those teams, but your domain is the systems and data that power the marketing — not the creative.Originally posted on Himalayas