Website Marketing Manager

**WEBSITE MARKETING MANAGER** **Remote (ET \& CT time zones only – some travel required)** **About Us** Clasp is a venture\-backed, mission\-driven startup transforming access to education and career pathways. We are revolutionizing the way employers attract and retain critical talent, while simultaneously tackling the student debt crisis. (Yep, we think BIG.) Our innovative platform meaningfully connects employers, educational institutions, and diverse talent to drive mutual benefit—using accessible education financing as the thread. We like to think of ourselves as more than a fintech; we’re a catalyst for economic mobility. A Forbes Fintech 50 company, portfolio company of SHRM (Society of Human Resource Management — the largest HR organization out there!) and recipient of “43 Start Ups to Bet Your Career On in 2025” by Business Insider, Clasp is driven by our commitment to social impact and innovation. We are reshaping the future of the workforce one opportunity at a time. Join us on our journey to give power to learners and unlock fulfilling careers that drive positive change in their communities and beyond. **What We Need** Someone who will own Clasp.com end\-to\-end and prepare it to handle orders of magnitude more viewers as our brand organically grows, our partnerships deepen, and agentic traffic becomes just as important as human traffic. The site currently serves three distinct audiences (employer buyers, university buyers, and prospective students) across two business lines, and is built on Sanity CMS, with no single person accountable for strategy, performance, or quality. You will change that. This is not a content coordinator role, nor a dev role. It's a strategic leadership role where you'll partner closely with product, marketing, and company leadership to shape how our brand shows up in the world. We have a clear vision for where we're headed and strong instincts on brand and UX — what we're looking for is the expertise to pressure\-test that vision, sharpen it, and bring it to life. We are looking for someone who thinks like a marketer, operates like a builder, and can look at a messy multi\-audience website and immediately see the architecture problem underneath. You’ll be expected to simultaneously do three things: fix what's not working, build scalable systems that should have existed, and drive measurable outcomes from the web channel. **What You’ll Do** *Strategy \& Architecture* * Drive the site strategy to deliver large\-scale inbound growth and exceptional experiences for organic inbound traffic, agentic LLM interactions and channel partnerships * Own a strong POV on how the site should be structured to best serve our multiple audiences * Own the site roadmap and prioritize ruthlessly given resource constraints * Make and defend recommendations on CMS tooling (we're on Sanity today but open to change) *Performance \& Growth* * Own SEO and GEO end\-to\-end: technical health, content strategy, agentic o