Senior Copywriter, Performance Creative (Remote)

**Company Description** At Forbes Advisor, our mission is to help readers turn their aspirations into reality. We arm people with trusted advice and guidance so they can make informed decisions they feel confident in and get back to doing the things they care about most. We are an experienced team of industry experts dedicated to helping readers make smart decisions and choose the right products with ease. Forbes Advisor boasts decades of experience across dozens of geographies and teams, including Content, SEO, Business Intelligence, Finance, HR, Marketing, Production, Technology and Sales. The team brings rich industry knowledge to Forbes Advisor's global coverage of consumer credit, debt, health, home improvement, banking, investing, credit cards, small business, education, insurance, loans, real estate and travel. **Job Description** **Forbes Advisor** is hiring a Senior Copywriter to own the performance\-driven copy that turns ad clicks into customers across our highest\-spend categories. This is a direct\-response writer's role focused on the copy that does the persuasion work after the ad: advertorials, video sales letter (VSL) scripts, quizzes, and journeys. The role also contributes to customer\-lifecycle copy (long\-form sales emails, nurture flows, and re\-engagement campaigns). This role reports into the VP Creative and will partner with Creative Leads (who concept and direct the upstream ad creative) and with Paid Social and Native Buyers (who direct the spend). Your work will sit behind significant paid spend across Debt Relief, Pet Insurance, Weight Loss Medications, Credit Cards, LLC Formations, and other categories as the portfolio expands. The successful candidate is fluent in the modern direct\-response canon, comfortable in regulated categories, and writes at performance\-marketing pace without sacrificing craft. You bring both an editorial voice and a conversion instinct. You are comfortable in a start\-up style environment, a self\-starter with an aptitude for problem\-solving, and a strong collaborator across Creative, Buying, and Strategy. **Responsibilities:** * Write long\-form copy across the Forbes\-owned customer journeys, including advertorials, landing pages, in\-funnel page copy, and on\-page persuasion. * Script Video Sales Letters (VSLs) for paid social, native, and YouTube placements, particularly in Weight Loss, Debt Relief, Pet Insurance and other direct\-response heavy categories. * Own customer\-lifecycle email copy across Forbes\-owned journeys: long\-form sales emails, autoresponder sequences, nurture flows, and re\-engagement campaigns. * Maintain need\-state and message coherence from ad to advertorial to landing page to handoff, ensuring the customer journey reads as one continuous piece of persuasion. * Work fluently inside compliance rails keeping persuasion and compliance aligned rather than in tension. * Collaborate with vertical General Managers, Customer Insights, and Data partners to