BT2 - Digital Strategist Senior

As a Senior Digital Strategist, you will oversee website and branding initiatives to ensure our digital experiences drive real, measurable results. You will collaborate closely with Brand Strategists, the Messaging team, Designers, and Developers to translate positioning into clear narratives, high-performing website architecture, and cohesive activation campaigns across every digital touchpoint.Requirements4+ years of experience in digital strategy, growth strategy, or integrated marketing strategy, preferably within an agency environment.Strong understanding of B2B marketing ecosystems, particularly within technology or SaaS.Hands-on experience with leading CRM systems (e.g., HubSpot, Salesforce, Attio, Pipedrive) to manage pipeline reporting, and revenue attribution.Proficiency with digital analytics tools (e.g., Google Analytics, Mixpanel, Amplitude) to build event tracking frameworks, analyze funnels, and drive data-informed growth decisions.Experience using CRO and experimentation platforms (e.g., Optimizely, VWO, AB Tasty, Hotjar) to run A/B tests, analyze user behavior, and improve conversion performance.Expertise with SEO and search optimization tools (e.g., Ahrefs, Surfer, Google Search Console) and modern AEO strategies to improve organic visibility across traditional and AI-driven search engines.Proven experience aligning brand, website, content, and performance initiatives into cohesive digital systems.Experience leading client workshops and presenting strategic recommendations to senior stakeholders.Strong analytical thinking combined with clear communication and structured storytelling.Ability to operate independently, define frameworks from scratch, and drive clarity in complex environments.BenefitsGenerous Paid Time Off401k MatchingRetirement PlanVisa SponsorshipOriginally posted on Himalayas