Digital Marketing Specialist

Digital Marketing Manager Wish You Were Here Group Location: TBDEmployment Type: Full-Time About Wish You Were Here Group Wish You Were Here Group is an internationally recognized hospitality company behind some of the industry’s most celebrated restaurants, cafés and lifestyle destinations. Our brands create memorable experiences through exceptional hospitality, design, food and culture. As we continue to expand across the United States and internationally, we’re looking for an ambitious digital leader to build the next chapter of our digital growth. The Opportunity We are seeking an experienced Digital Marketing Manager to lead the digital marketing strategy across our entire portfolio of brands. Reporting directly to senior leadership, this role will own our digital ecosystem—from paid media and CRM to websites, SEO, analytics, reservations, online ordering and guest acquisition. You’ll work alongside our Senior Marketing Manager, Social Media Manager, creative team, agency partners and restaurant leadership to develop digital strategies that drive measurable revenue growth while maintaining the premium positioning of each brand. This is a highly strategic, commercially focused leadership role suited to someone who loves combining creativity, technology and data to build best-in-class hospitality brands. Key Responsibilities Digital Strategy & Growth Develop and execute the Group-wide digital marketing strategy across all brands.Drive guest acquisition, retention and lifetime value.Build annual digital marketing plans aligned with business objectives.Identify emerging digital trends, technologies and opportunities.Develop scalable systems to support future openings and expansion. Paid Media Lead all paid advertising including: MetaGoogleYouTubeTikTokDisplay & RemarketingResponsibilities include: Budget planningCampaign strategyAudience developmentCreative testingConversion optimisationAttribution modellingPerformance reportingOwn KPIs including: ROASCACCPMCPCConversion RateRevenue Generated Website & SEO Own the digital experience across every Wish You Were Here Group website. Responsibilities include: Website strategyUX optimisationConversion optimisationLocal SEOTechnical SEOLanding page creationOnline booking optimisationSpeed and performance improvementsWork closely with designers and developers to continually improve the customer journey. CRM & Email Marketing Lead all customer lifecycle marketing including: Guest acquisitionWelcome journeysLoyalty campaignsBirthday campaignsVIP communicationsWin-back campaignsAutomated guest journeysDatabase segmentationPersonalised marketingIncrease customer retention through sophisticated lifecycle marketing. OpenTable & Uber Eats Performance Own the digital growth strategy for our exclusive third-party partners: OpenTable Reservation optimisationProfile managementFeatured experiencesPromotional campaignsGuest acquisition initiativesAnalytics and reportingUber Eats Marketplace optimisationSponsored listingsPromotional campaignsPhotography optimisationMenu performanceDelivery growth strategiesCustomer acquisitionSales reportingPartner directly with OpenTable and Uber Eats account teams to maximise visibility and revenue opportunities. Analytics & Business Intelligence Develop meaningful reporting that helps leadership make better business decisions. Track: Digital revenueWebsite trafficCustomer acquisitionCampaign performanceBooking conversionsOnline ordering performanceEmail marketingPaid mediaCustomer retentionCreate weekly, monthly and quarterly executive dashboards with clear recommendations. Marketing Technology & AI Evaluate and implement new marketing technology including: AI toolsMarketing automationCRM improvementsAttribution softwareReporting platformsAudience insightsWorkflow automationConstantly seek efficiencies that improve performance while reducing manual work. Leadership Collaborate closely with: Senior Marketing ManagerSocial Media ManagerCreative partnersPhotographersVideographersDesignersDevelopersRestaurant General ManagersOperationsOwnershipHelp establish digital marketing best practices across the entire organisation while mentoring future members of the digital team. Qualifications 4+ years in digital marketing with increasing leadership responsibility.Multi-location hospitality, restaurant or lifestyle brand experience preferredProven success managing significant paid media budgets.Expertise in Google Ads, Meta Ads Manager, GA4 and Looker Studio (or equivalent reporting platforms).Deep understanding of SEO, CRO and customer acquisition.Experience with CRM and lifecycle marketing platforms.Strong commercial and analytical mindset with the ability to translate data into action.Exceptional project management and stakeholder communication skills.Comfortable managing multiple brands and priorities in a fast-paced environment. What Success Looks Like Within your first 12 months, you will: Increase direct reservations and onlin