Retention Marketing Strategist (Ecommerce + Klaviyo)

Remote · Full\-time Fuel Made is looking for a Retention Marketing Strategist to lead strategy and client relationships for high\-performing Shopify brands on Klaviyo. In this role, you’ll own retention roadmaps, guide creative campaigns across email and SMS, and help brands grow customer lifetime value through storytelling, segmentation, and smart automation. You’ll collaborate with our talented team of designers, writers, and strategists — blending creativity with analytics to drive lasting impact. If you love turning data into insight, leading client conversations, and crafting retention experiences that resonate, we’d love to meet you. ### **About Fuel Made** Fuel Made is a boutique ecommerce agency recognized for thoughtful strategy, elevated creative, and lasting client partnerships. We specialize in helping high\-performing Shopify brands grow through exceptional lifecycle marketing, retention strategy, and creative execution using Klaviyo. ### **About the Role** As a Retention Strategist, you’ll own strategy and client relationships across a portfolio of premium ecommerce brands on Klaviyo. You’ll translate each brand’s goals into retention plans that balance performance, creativity, and long\-term growth, working closely with our copy, design, and project management teams to bring your ideas to life. This is a highly collaborative role that sits at the intersection of client success, retention strategy, and lifecycle marketing. You’ll lead conversations that shape how brands communicate, convert, and retain their customers across email, SMS, and beyond. **What You’ll Do** ------------------ ### **Client \& Strategy Ownership** * Serve as the main strategic point of contact for your retained brands. * Lead client calls, unpack business goals, and translate them into actionable retention roadmaps. * Guide ongoing planning across email, SMS, and loyalty initiatives — with an eye toward LTV, engagement, and long\-term retention health. ### **Cross\-Team Collaboration** * Partner closely with copywriters, designers, and project managers to deliver strategy through beautifully crafted, high\-performing campaigns and flows. * Review final creative for strategic alignment, accuracy, and brand voice consistency. * Maintain visibility and accountability across projects using Asana and Slack. ### **Optimization \& Insights** * Analyze performance across flows and campaigns to identify trends, test opportunities, and areas for improvement. * Ideate and oversee A/B tests — from segmentation and creative to timing and offer structure. * Turn performance data into actionable insights that elevate results month over month. ### **You’ll Thrive Here If You…** * Love building relationships and guiding clients toward big\-picture retention wins. * Can balance strategic thinking with hands\-on problem solving. * Enjoy the interplay of creative storytelling and performance analytics. * Keep calm under multiple moving pieces,