Director, Lifecycle Marketing

As Going's Director, Lifecycle Marketing, you will own the strategy, execution, and performance of the member lifecycle for our 2M\+ monthly active members across email, push, in\-app, and web — from onboarding through winback. You will set the roadmap, own the lifecycle calendar, build the reporting that tracks our impact, and lead and develop the lifecycle team. This is a semi\-technical leadership role: you'll be the senior owner of our Braze CRM and the go\-to partner for Product, Engineering, and Data \& Insights, while pushing the program toward AI\-enhanced efficiency and automation at scale. *Why we're hiring for this role now: As the world's favorite cheap flight alert platform, we're constantly looking for ways to improve our members' experience. By hiring a Director, Lifecycle Marketing we will significantly improve our members' experience from the moment they sign up and throughout their years of membership. You will report to the VP, Marketing.* ‍ **In the short term, you will** ------------------------------- * Develop a deep understanding of Going's Braze integration, lifecycle program, and marketing tech stack, identifying the highest\-impact opportunities to improve member experience and business results. * Take ownership of the lifecycle calendar and campaign workflows, establishing clear intake, prioritization, QA, and conflict\-free scheduling. * Build a consolidated view of lifecycle performance and establish a reporting cadence with leadership. * Get to know your team — their goals, strengths, and development areas — and establish your management rhythm (1:1s, rituals, priorities). * Publish a prioritized lifecycle roadmap and experimentation plan. ‍ **In the long term, you will** ------------------------------ * Own the strategy, enhancement, and execution of the full lifecycle program. Including scaling personalized, omni\-channel communications across email, push, in\-app, and web that support the Going mobile app, website, and new\-to\-market product value. * Own performance and reporting end\-to\-end (onboarding through winback), continually improving key metrics like activation, adoption, engagement, retention, and LTV, and owning the dashboards that track and socialize results. * Apply AI to all relevant automated journeys to increase program performance and team efficiency. * Translate business goals into delivery requirements — data, segmentation, targeting logic, and dynamic content — partnering closely with Data, Product, and Engineering teams on technical projects. * Hire, mentor, and develop a high\-performing lifecycle team that approaches problem\-solving with a member\-first mindset and a strong testing culture. ‍ **What you know** ----------------- **Required**: * 8\+ years in lifecycle/CRM/retention marketing for B2C brands (ideally a consumer app or subscription business), with 3\+ years leading and developing people * Proven ownership of an end\-to\-end lifecycle program across multiple chan