Head of Marketing UK

Own the Strategy. Build the Team. Scale What Works.About BJAKWe build superior application platforms globally with the mission of creating successful businesses while contributing positively to society by making it more efficient.We developed the first and leading insurance platform in Southeast Asia to digitize the insurance industry. The platform currently serves over 8 million users across the region.We are continuing our mission by building new, superior applications in emerging use cases as applications become increasingly integrated with AI.Our team is densely talented, highly motivated, and focused on engineering and product excellence within a very flat organization. All members are expected to be hands-on and to contribute directly to the company’s mission.Why This Role MattersFoundational leadership role to build BJAK’s marketing function in the UK from zeroDirect ownership of market entry, positioning, and growth strategy in a new regionHigh impact on user acquisition, retention, and revenue performanceOpportunity to define brand presence and customer perception in the UK marketResponsible for building a high-performing, data-driven marketing teamKey driver in scaling BJAK’s international expansion beyond Southeast AsiaWhat You’ll DoOwn and define the full marketing strategy for the UK market, aligned with global and SEA prioritiesBuild, hire, and lead the UK marketing team from scratchDrive user acquisition, retention, and revenue growth across channelsLead cross-channel campaigns across Meta, Google, TikTok, YouTube, CRM, and moreOwn performance metrics: CAC, ROAS, CTR, conversion, retention, LTVEstablish and evolve BJAK’s brand positioning and voice in the UKBuild and scale the content and creative engine (landing pages, campaigns, video, copy)Manage agencies, freelancers, and internal stakeholders to deliver high-quality outputPartner with product, design, data, and commercial teams to align on business goalsOwn the marketing budget, forecasting, and ROI optimizationLead go-to-market (GTM) strategy for new products and featuresContinuously leverage data and insights to refine strategy and executionYou’ll Thrive Here If You…Think like an owner and enjoy building from zeroAre both strategic and hands-onMove fast and execute with clarity and accountabilityMake decisions based on data and measurable outcomesAre comfortable with ambiguity and bring structure through actionHave experience leading teams and cross-functional collaborationAre obsessed with impact and growthWhat You Bring7–12 years of experience in marketing, across strategy and executionProven track record in scaling marketing and driving measurable growthStrong expertise in performance marketing and full-funnel strategyExperience building or leading teams, ideally in a startup or high-growth environmentDeep understanding of paid media, SEO, content, CRM, and analyticsStrong data literacy and decision-making capabilityExperience managing budgets, agencies, and stakeholdersExcellent leadership and communication skillsBased in London (hybrid flexibility)Nice to HaveFamiliarity with tools such as Google Analytics, Meta Ads Manager, HubSpot, HotjarExperience in brand building, influencer marketing, or partnershipsExperience launching or scaling a new market (UK or Europe)What You’ll GetCompetitive compensation with performance bonusesFull ownership of UK marketing strategy and executionOpportunity to build and lead a team from scratchA fast-growth environment where your work directly impacts business outcomesHigh autonomy with clear accountabilityOur Team & CultureWe move fast, think clearly, and execute relentlessly. At BJAK, we value ownership, speed, and outcomes over process and hierarchy. Titles matter less than impact. Everyone contributes directly, whether you’re managing a campaign or editing copy on a Sunday night to hit a deadline.If you care deeply about marketing that performs and want to build and scale a function in a new market, this is your team.Location RequirementBased in the UKCompensation Range£90,000 – £110,000 base salary per annumFinal compensation will be determined based on the candidate’s qualifications, skills, and relevant experience.Originally posted on Himalayas