Operations & Performance Manager, Lead Generation

AnewHealth is one of the nation’s leading pharmacy care management companies that specializes in caring for people with the most complex, chronic needs—wherever they call home. We enable better outcomes for patients and the healthcare organizations who support them. Established in 2023 through the combination of ExactCare and Tabula Rasa HealthCare, we provide a suite of solutions that includes comprehensive pharmacy services; full-service pharmacy benefit management; and specialized support services for Program of All-Inclusive Care for the Elderly. With over 1,400 team members, we care for more than 100,000 people across all 50 states.Job DetailsThe Operations & Performance Manager, Lead Generation is responsible for owning and optimizing the technology, data, and performance behind lead generation campaigns. This role focuses on configuring, monitoring, analyzing, and improving lead acquisition programs using demand generation platforms, validation tools, and analytics to maximize lead quality, conversion, and ROI.This role is ideal for someone who is highly analytical, technically sound, and comfortable working hands‑on in lead generation platforms to diagnose issues, test improvements, and continuously optimize campaign performance.ResponsibilitiesLead Generation Technology OwnershipOwn and optimize lead generation platforms and integrations (e.g., Leadspedia, TrustedForm, marketing automation tools)Configure lead routing, validation rules, compliance checks, and source trackingMonitor lead flow, system health, and data integrity across platformsPartner with technology, analytics, and compliance teams to ensure systems are scalable, compliant, and reliableCampaign Performance Analysis & OptimizationAnalyze campaign performance across sources, partners, and channels to identify trends, issues, and opportunitiesEvaluate lead quality, conversion rates, cost per lead, downstream performance, and ROIActively adjust campaign settings, filters, validation rules, and sourcing strategies based on resultsDesign and execute structured tests (e.g., source mix, validation thresholds, routing logic) to improve outcomesData, Reporting, & InsightsBuild and maintain reporting that provides clear visibility into lead performance and campaign effectivenessInvestigate performance anomalies and data discrepancies, identifying root causes and solutionsTranslate data into clear recommendations for campaign, sourcing, and technology changesSupport leadership with actionable insights to guide investment and prioritization decisionsCross‑Functional CollaborationWork closely with Marketing, Growth Analytics, and Compliance to align lead generation efforts with business needsEnsure clear definitions and expectations around lead quality, acceptance criteria, and feedback loopsSupport continuous improvement of lead handoff and downstream performance trackingProcess & Continuous ImprovementIdentify opportunities to improve lead generation workflows, automation, and governanceDocument processes, configurations, and best practices to support scale and consistencyStay current on lead generation technology capabilities, industry trends, and compliance considerationsEmbody AnewHealth’s Core Values in all communications and interactions.Other duties as assigned.The above essential functions are representative of major duties of positions in this job classification. Specific duties and responsibilities may vary based upon departmental needs. Other duties may be assigned similar to the above consistent with knowledge, skills and abilities required for the job. Not all of the duties may be assigned to a position.Qualifications: These represent the desired qualifications of the ideal candidate. They are not meant to limit consideration for candidates who do not meet all of the standards listed. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.EducationBachelor’s degree in Marketing, Analytics, Business, Information Systems, or related field (or equivalent experience)Experience7+ years of experience in demand generation, performance marketing, or lead operationsHands on experience managing and optimizing lead generation platforms (e.g., Leadspedia, TrustedForm, or similar tools)Experience in healthcare, insurance, financial services, or other regulated industriesExperience working closely with compliance, legal, or risk teamsSQL, advanced Excel, or BI tool experience (e.g., Power BI, Tableau) a plusSkills & AbilitiesStrong analytical skills with experience interpreting performance data and making data driven decisionsComfort working with complex systems, data flows, and performance diagnosticsTechnical problem solvingData analysis and performance optimizationAttention to detail and system thinkingContinuous testing and improvement mindsetStrong cross functional communicationAutonomous ExecutionSchedule: This is a full-time position with an expectation to work an average of 40 ho