Senior Creative Strategist – Performance Creative

**This position is based in Boston and follows a hybrid schedule, with three days per week in our Boston headquarters.** **This is not a virtual / remote position.** **At this time, Wayfair will not sponsor applicants for this position for the following work visas: F1\-OPT, STEM OPT EAD, H\-1B, H\-1B1, E\-3, O\-1, J\-1, or TN.****Senior Creative Strategist – Performance Creative** Wayfair’s SRB’s are seeking a data\-driven **Senior Creative Strategist** to lead the development of innovative, insight\-led ad creative across paid social and digital channels. This is a key role at the intersection of storytelling, design, and data, focused on producing high\-performing creative that drives measurable impact across the funnel on platforms like Meta, Pinterest, YouTube, TikTok, and beyond. As part of a fast\-paced, cross\-functional team, you’ll collaborate with performance marketers, designers, editors, and data analysts to translate business goals into compelling customer\-facing creative. You will own end\-to\-end campaign ideation—from research and messaging strategy to creative testing and optimization—ensuring every asset we launch upholds brand integrity, follows channel best practices, and is built to convert. This role is ideal for a creative strategist with 5\+ years of experience in performance\-driven environments who thrives on balancing storytelling with experimentation, and can bring structure and strategic clarity to a high\-volume creative pipeline. ### **What You'll Do** * **Own the Creative Strategy for Paid Campaigns:** Lead strategy for ad creative across key paid channels including Meta, Pinterest, YouTube, TikTok, Paid Search, and programmatic. Develop insight\-driven concepts tailored to platform behavior, audience mindset, and performance goals. * **Drive End\-to\-End Campaign Development:** Develop compelling creative concepts, messaging frameworks, and testing roadmaps grounded in insights. Collaborate with SEO and Consumer Insights teams to ensure strategies are data\-informed, and partner with designers and producers to bring ideas to life—from initial edits to final delivery. * **Craft and Manage UGC Briefs:** Own the creation of strategic creative briefs for user\-generated content (UGC) partners, ensuring content is aligned to campaign objectives, performance goals, and channel best practices. * **Translate Insights into Impact:** Analyze performance data and audience behavior to inform testing priorities and future creative iterations. Develop hypotheses, build testing matrices, and partner with performance marketers to continually optimize and unlock incremental performance gains. * **Track and Share Creative Learnings:** Monitor creative performance trends and consolidate learnings to inform future strategy. Proactively share insights and recommendations with the broader creative and marketing teams to promote a culture of continuous learning and data\-driven iteration. * **Cross\-Functional Leadership:**