Social Media & Digital Marketing Manager

What You’ll Do * Manage our lead generation funnel, optimizing for CPL and conversion through strategic digital campaigns (Meta, Google, programmatic, etc.) * Help build and manage email and text marketing flows, including pre\-sale, onboarding, and engagement journeys * Support workflows for leads via platform Go High Level alongside Shoot 360 corporate team members * Continuously improve SEO, SEM, and review management platforms to drive local discovery * Collaborate with franchisees and agencies to localize digital campaigns while maintaining national brand standards * Develop and manage promotional calendars, including offers, launches, and engagement campaigns via online platforms * Analyze performance across all channels and present actionable insights and test\-and\-learn recommendations * Own content creation and social content planning process for the Shoot 360 brand. Provide insight and template updates in Canva for collaborative content creation as a part of brand campaigns and promotions * Partner with the Director of Marketing to develop innovative campaigns that fuel brand awareness and member growth * Monitor and manage the Shoot 360 social media ecosystem, engaging daily with franchise locations, athletes, and community members to strengthen brand presence, foster relationships, and amplify local success stories * Collaborate cross\-functionally with the marketing team to develop and execute compelling social media content * Lead the creation, setup, and launch of social media profiles for new franchise locations while serving as a primary resource for franchisees, providing guidance, support, and best practices for local social media marketing efforts * Identify and leverage opportunities to increase brand visibility through content amplification, story sharing, franchise spotlights, and community engagement * Support franchise growth and member acquisition by empowering local operators with social media tools, content resources, and ongoing digital marketing support Qualifications * Team\-first attitude and willingness to jump into a brand that is quickly growing on a global scale * 3–5 years experience in digital marketing, social media, performance marketing, or CRM automation * Strong knowledge of Meta Ads Manager, Google Ads, Go High Level, or similar platforms * Experience building email/SMS flows with segmentation and personalization * Data\-driven with excellent attention to detail and reporting accuracy * Ability to manage multiple priorities in a fast\-paced, franchise environment * Passion for sports, fitness, and the power of technology to elevate performance Pay: $80,000\.00 \- $85,000\.00 per year Benefits: * 401(k) * Dental insurance * Employee assistance program * Health insurance * Health savings account * Life insurance * Paid time off * Vision insurance Work Location: Remote