Creative Director

**Who we are:** The Ad Council convenes creative storytellers to educate, unite and uplift audiences by opening hearts, inspiring action and accelerating change. For more than 80 years, the nonprofit organization and its partners in advertising, media, marketing and tech have been behind some of the country's most iconic social impact campaigns – Smokey Bear, Friends Don't Let Friends Drive Drunk, Tear the Paper Ceiling and many more. ***This role may be performed remotely within the Tri‑State New York Area. Occasional in‑office attendance is required***; ***therefore*** ***we are only considering applicants who are based in the Tri\-State New York Area (NY, NJ, PA, CT)*** **Job Summary:** The **Creative Studio \& Distribution Team** is seeking a **Creative Director** to lead concept development and creative execution across design, copy, and video, produced by the internal Creative Studio. This role partners closely with designers, editors, copywriters, producers, and account teams to deliver high‑quality creative across 360 campaigns, branded content, and internal initiatives. You will develop and present creative concepts, write copy and scripts as needed, guide cross‑disciplinary teams, and ensure brand consistency across all channels in collaboration with the CMO, SVP of the Creative Studio, and the VP of Brand \& Communications. In addition, you will be directly managing two Senior Graphic Designers, and you will report to our Executive Producer. This is a hands‑on role within a collaborative, high‑volume Studio environment that operates within a low‑bono/pro‑bono pricing model. You will be responsible for concepting, presenting, and delivering at the highest level of creative quality and aligned with the Ad Council's initiatives and mission. **Compensation:** This position is full time and the compensation for this position is within the range of $145,000 \- $155,000 annually (based on experience level). The compensation package also includes an annual incentive, comprehensive benefit offerings, and generous paid time off. **What you'll do:** ***Creative Leadership (Across Design, Video \& Branded Content)*** * Lead concept development across design, video, social, broadcast, digital, and branded content. * Develop and present concept decks; articulate ideas clearly to stakeholders at all levels. * Write copy and scripts for print, digital, video, broadcast, social, internal, and trade assets * Translate strategies into clear creative briefs and guide teams toward successful execution. * Collaborate with Studio leadership to clarify scope and high‑level timelines for requests. * Identify and manage external creative, design, and production partners as needed. * Serve as a brand steward, ensuring excellence and consistency across all Studio outputs. * Foster a collaborative, innovative environment, including researching and testing AI tools. ***Creative Studio: Design Team*** * Guide the development of ca