Lifecycle Marketing Manager - Retention & CRM

Lifecycle Marketing Manager – Retention \& CRM **Remote \| Contract\-to\-Part\-Time \| U.S. Based Preferred** About eCare Behavioral Health Institute eCare Behavioral Health Institute is a fast\-growing continuing education provider serving licensed mental health professionals. Our acquisition engine works. Now we're building the other half of the customer journey. We are looking for an experienced **Lifecycle Marketing Manager** to build and own the programs that turn course buyers into members, members into long\-term customers, and past customers into repeat buyers. This is a unique retention environment: the professionals we serve are required to complete continuing education to maintain their licenses. That gives us a recurring, deadline\-driven customer need and an opportunity to build highly relevant lifecycle experiences around license renewal, continuing education requirements, membership, and professional development. You won't be starting from zero. Customer research, retention reporting, program specifications, developer support, and an established customer base are already in place. What we need now is someone who can take ownership and **build**. What You'll Own You'll be responsible for the key numbers behind our customer lifecycle, including: * Customer lifetime value * Repeat purchase rate * Customer\-to\-membership conversion * Membership renewal rate * Trial signup and trial\-to\-paid conversion * Customer retention and win\-back * Overall customer and membership experience This is a hands\-on individual contributor role. We're looking for someone who can identify an opportunity, analyze the data, build the flow, write the copy, coordinate technical requirements with developers, launch it, and measure the result. Phase 1: Build the Retention Engine **First 3 months \| Approximately 30–35 hours/week** Your initial focus will be standing up the lifecycle and retention function. You'll: * Replace broad email broadcasts with segmented, behavior\-triggered lifecycle programs in Klaviyo * Build a license\-renewal lifecycle program based on renewal timing and continuing education requirements * Build customer\-to\-membership conversion journeys * Create trial activation, conversion, and cancellation flows * Launch customer and member referral programs * Build win\-back programs for lapsed customers and members * Complete our Mailchimp\-to\-Klaviyo migration while protecting segmentation, data mapping, deliverability, and flow performance * Turn existing churn research into prioritized, measurable improvements * Partner directly with developers to implement technical retention initiatives * Own the retention dashboard alongside our data engineer and establish clear performance baselines * Help improve the customer dashboard and membership experience * Document the programs you build so they can be managed efficiently long\-term We expect you to ship during the first month—not spend three months creating a strategy dec