Director, Digital Strategy and Advocacy

WHAT IS THE ROLEThis role is responsible for setting the vision for how the organization uses digital communications to drive advocacy and action—and ensuring that vision is executed effectively.The Director leads a multi-channel digital program that persuades, mobilizes, and grows an engaged base of advocates. This role ensures every platform works together to move audiences from awareness to action and positions digital as a core driver of organizational impact.WHAT YOU’LL DODigital Strategy & Campaign LeadershipOwn the organization’s digital strategy and how it advances advocacy and policy prioritiesLead integrated campaigns across social, email, and digital platforms that drive engagement, influence, and actionSet direction for how channels work together, ensuring consistency in voice, message, and approachSocial Media & Content DirectionOwn organic social and partner on paid social strategy, ensuring both work together to extend reach and drive action.Set content strategy and oversee a forward-looking calendar tied to campaigns and prioritiesCreate high-quality, platform-specific content that drives engagement and action. Where appropriate, produce and present short-form video and explainer content that distills complex policy into clear, engaging stories. Set and track KPIs for reach, engagement, and action, using performance data and platform trends to continuously refine approach.Email, Audience Growth & EngagementOwn the organization’s email strategy, including newsletters, campaigns, segmentation, and list growthBuild and oversee ladders of engagement that intentionally move audiences to actionLead sustained digital organizing and “keep warm” strategies to maintain an active advocate base Use A/B testing and performance data (open, click-through, and conversion rates) to improve outcomes and grow list healthWebsite & Digital EcosystemPartner on website strategy and serve as a reliable backup on execution across C3/C4 platformsEnsure website content and user experience support campaigns, storytelling, and advocacy goalsApply SEO best practices and strengthen visibility in an evolving AI/search landscapeOversee effective use of digital tools and platforms (e.g., CRM, texting, advocacy tools) to support targeting and impactWHO ARE YOUYou have 7+ years of experience in digital communications, ideally in advocacy, nonprofit, or political campaigns.You use digital to persuade, mobilize, and influence — not just inform.You think at a systems level about how channels and audiences connect, not as isolated tactics.You set strategy and drive execution, knowing when to stay high-level and when to get into the work.You are a strong writer who can maintain a clear, consistent, and compelling voice across platforms.You are comfortable working in social media publishing and workflow tools, such as Sprout Social and monday.com.You are familiar with content management tools and platforms, such as Wordpress and Elementor, and how to use them to make routine website updates.You understand SEO and are curious about how AI is shaping search and discovery.You can create or direct engaging visual and video content for digital platforms in tools such as Canva and/or Adobe Suite. Experience presenting on camera (social video, explainers, YouTube) is a plus.Experience running paid social and digital (Meta, LinkedIn, Google Ads), including audience targeting, budgeting, and performance optimization, is preferred.You manage multiple priorities with strong judgment, attention to detail, and follow-through.You use data to make decisions and define success based on meaningful engagement and action.WHAT WE OFFERThe National Alliance for Public Charter Schools offers a sector-leading salary and benefits package. We cover 100% of an employee’s medical, dental, and vision premiums, and 50% for spouses and dependents, including an HRA to cover 100% of in-network medical deductibles. We also offer:403(b) retirement account with up to a 6% match after 90 days of employmentAutomatic life insurance coverage, short- and long-term disability coverage, and FSA12 weeks of fully paid parental leave25 PTO days annually, plus every federal holiday and a week off at year-endMonthly reimbursement for internet and cellular service, plus a $500 home office setup stipend in your first 90 daysThe anticipated base salary range for this role is $85,000 - $110,000, commensurate with experience and qualifications.WHO WE AREThe National Alliance for Public Charter Schools believes that all families deserve high-quality public school options. Charter schools are independent public schools providing families with a new set of public school options. Each of these schools is developed to be a partnership between parents, teachers, and students. When given the option, parents are choosing to enroll their children in charter schools. In fact, the demand for charter schools is far outpacing the supply in most communities. What began as a small movement in a fe