Digital Analytics Associate (University Communications)

Affiliated Office Address Baltimore, MD, United States Requisition ID 122538 Date Created September 22, 2026 Job Family Communications, Marketing \& Events Job Subfamily Communications \& Mktg Job Function Communications and Marketing Exempt Status Exempt Shift Type Full Time Schedule Monday\- Friday / 8:30am \- 5:00 pm Worksite 45\-MD:JH at Keswick Work Modality Remote: Not on\-site or \< 10% of hours worked on\-site We are seeking a***Digital Analytics Associate*** (Communications Associate) who will be responsible for the development and implementation of a comprehensive tactical communications plan for a designated area of responsibility. Provides consultation and recommendations related to the development of communication media for major publications and/or significant initiatives and programs. Responsible for the writing and production of a wide variety of communication vehicles, including marketing and promotional materials and publications. This position is responsible for data\-gathering, reporting, and media analysis of brand mentions and potential reputational risks in both earned and social media and will provide real\-time crisis monitoring for the university. **Specific Duties \& Responsibilities** * Generate and recommend original and creative approaches to communicate, market, and/or promote specific subject matter. * Serve as a subject matter expert for multiple communications vehicles. * Write and edit multiple and varied publications, reports, web pages, grants, executive remarks, and news releases. * Conduct interviews, research, and information gathering. * Manage production of materials, including selection and layout of artwork, graphics, pictures, and illustrations. * May coordinate, direct, and review the work of communications staff, e.g., freelance writers, photographers, and production staff. * May negotiate with vendors. * Provide editorial oversight and review of communications vehicles for the designated area. * Lead the day\-to\-day creation and management of marketing plans, media, web, and public relations strategies by working with the broader Marketing \& Communications department. * Serve as the primary contact with vendor agencies. * Lead the development and execution of marketing strategies and plans including external media planning and buying efforts across digital and traditional media, marketing events, and partnership marketing opportunities. * Lead engagement and relationship management strategies by leveraging direct marketing tools to drive results, e.g., email/Salesforce, and other CRM tools. * In partnership with stakeholders utilize and optimize SEO/SEM, email campaigns, user experience, digital advertising, promotions, and social media, etc. to build brand/program awareness, generate leads, and maximize engagement with participants. * Measure and analyze campaigns and/or project data and make adjustments to maximize ROI. * Develop creative briefs to ensure marketing materials