Performance Marketing Manager

Role OverviewThe Performance team is the engine powering KOHO's user acquisition across Canada. With a 'User First' approach and a growth ownership mindset, they ensure KOHO is the go-to choice for Canadians seeking a smart, subscription-based alternative to traditional banking.What You Will DoDesign, manage, and scale user acquisition campaigns across paid media, including Meta, TikTok, Applovin, CTV, and programmatic channels. Build and experiment with AI-powered workflows to improve bidding, creative iteration, and campaign optimization.Why It Might Be a FitYou'll be building new muscle for the team - particularly in mid-funnel and AI-driven experimentation - while also running the channels that already drive growth. You'll be working directly with creative and design teams to brief, test, and iterate on ad concepts.Requirements5+ years of experience in performance marketing, ideally within high-growth startupsProven track record managing multi-channel campaigns at scale across Meta, Google, TikTok, and Apple Search AdsHands-on experience with CTV and/or programmatic buying - including working with DSPs, managing inventory strategy, and building measurement approaches for harder-to-attribute channelsDeep understanding of adtech infrastructure, marketing analytics, attribution models, and customer lifecycle optimizationExperience building campaigns that go beyond install - with focus on subscription sign-ups, upgrades, and churn mitigationA builder's relationship with AI tools - you've used them to speed up your work and you're actively experimenting with what's possibleBenefitsCompetitive salary range: $115,000 - $130,000 CAD / yearFlexible work hours and remote work setupOpportunity to work with a high-growth startup and make a real impactCollaborative and inclusive work environmentAccess to professional development opportunitiesOriginally posted on Himalayas