Meta Ads Specialist (Local Service Businesses

**Job description:** We're a digital marketing agency helping local service and blue\-collar businesses grow, including junk removal, dumpster rental, roofing, HVAC, lawn care, construction, and more. We're looking for a Meta Ads specialist who knows how to actually move the needle for service businesses in competitive local markets. This isn't a "set it and forget it" role. You'll own the strategy, build, optimization, and reporting for client Meta Ads accounts. You'll have a full team behind you, including designers, copywriters, landing page developers, video editors, and automation specialists, so you can focus on what you do best: running ads that generate qualified leads and phone calls. We're not looking for someone who's just managed Meta Ads. We're looking for someone who's gotten real results for real local business owners and can prove it. **What you'll do:** * Build, launch, and optimize Meta campaigns (Sales, Leads, Engagement, Traffic, Awareness) across Facebook and Instagram for local service businesses * Develop creative briefs and direction in partnership with our video editing and design team * Set up and maintain conversion tracking via Meta Pixel, Conversions API (CAPI), Google Tag Manager, and call tracking platforms * Build and maintain integrations between Meta, GoHighLevel, and CRM tools to fire the full signal ladder Lead, Schedule, Application, Purchase back to Meta for proper algorithm training * Manage budgets across multiple accounts and optimize for cost per qualified lead, not just clicks or form fills * Build audience strategy: cold acquisition, retargeting layers, lookalikes, custom audiences, and warm follower retargeting * Write or revise landing page hero copy when offer alignment requires it — you're not just flagging issues, you're solving them * Quality\-check the full ad\-to\-conversion experience. If the offer in the ad doesn't match the landing page hero, you stop the launch. * Project\-manage cross\-team handoffs (creative → dev → automation → buyer) so campaigns ship without bottlenecks * Own client email communication for your accounts weekly performance updates, proactive flags when something needs attention, and monthly performance reviews * Audit existing client accounts and identify quick wins, structural issues, and long\-term growth opportunities * Deliver clear, honest reporting on performance and proactively communicate strategy changes * Stay ahead of Meta platform updates, signal loss adaptations, attribution changes, and emerging features **What we're looking for:** * 2\+ years of hands\-on Meta Ads experience managing accounts for local service businesses (blue\-collar industries like roofing, HVAC, junk removal, dumpster rental, and lawn care strongly preferred) * Demonstrated results. You can show us accounts you've grown, leads you've generated, and cost\-per\-lead numbers you've driven down * Strong analytical mindset. You read data, draw conclusions, and act on them * Solid unde