Facebook Ads Specialist

About the RoleAs a Meta and Google Ads Specialist, you will be responsible for executing and optimizing paid media campaigns across multiple digital platforms. You’ll work closely with the marketing and creative teams to ensure campaigns are launched with precision and perform efficiently. The ideal candidate is analytical, detail-oriented, and confident in using tools like Google Ads, Meta Ads Manager, Google Analytics (GA4), and SEMrushJob Responsibilities:Plan, launch, and manage paid advertising campaigns on Google (Search, Display, YouTube) and Meta (Facebook/Instagram)Conduct keyword research and audience targeting to support campaign strategySet up tracking pixels, conversion events, and troubleshoot tracking issues using tools like Google Tag ManagerMonitor and optimize campaign performance to improve ROI and reduce cost per acquisition (CPA)Analyze data using GA4 and provide actionable insights and regular reportsCollaborate with the creative team to align ad copy and creatives with campaign goalsManage product feeds for Google Merchant Center and Facebook CatalogStay up to date with platform changes and digital advertising best practicesRequirements2+ years of experience in media buying or digital performance marketingProven experience with Meta Ads Manager and Google Ads (Search, YouTube, Display)Strong understanding of Google Analytics (GA4), conversion tracking, and reportingExperience with Google Tag Manager, Facebook Pixel, and Google Ads conversion tagsFamiliarity with keyword research tools (e.g., Google Keyword Planner, SEMrush)Ability to work independently, manage budgets, and optimize toward performance goalsExcellent communication, problem-solving, and analytical skillsExperience with e-commerce and product feed management (Google Merchant Center, Facebook Catalog)BenefitsWhat we offer:Opportunities for growth and advancementCompetitive compensation packageWork Hours:Part-time to Full-time, PST business hours, RemoteOriginally posted on Himalayas