Manager, Client Strategy

About the Client Partnerships TeamThe Client Partnership team leads the strategic and relationship side of our influencer marketing services agency throughout the lifecycle of an account at Collectively–ensuring our partnership with clients is successful, industry-leading and directly in support of our client’s creator marketing ambitions.This team is focused on cultivating and growing successful relationships with account stakeholders in our client community through best-in-class work and services–delivering strategic influencer marketing proposals/RFPs, industry-leading thought partnership and ongoing strategic direction throughout the lifecycle of our agency/client partnership to support brands in becoming more effective, innovative creator-centric marketers.ResponsibilitiesThis role leads the day-to-day account and strategy workflows for at least 1 and up to 5 brands, and plays a critical role in ensuring our creator marketing solutions and strategies are applied practically to our clients businesses.The Manager of Client Strategy will report directly to a Director or Sr. Director of Account & Strategy Leadership, and be responsible for the following:Program + Partnership Development (RFPs/Briefings)Lead the approach to proposal development or response to briefs at Collectively, including: Digest and understand clients RFPs/ briefsSynthesize or draw on key trends and information from a variety of sources, including internal data, to inform conversations and RFP/Brief responsesProject manage responses cross-functionally start to finish:Ideate RFP response with your account leader including:Helping to brief and guide creative concepts in partnership with the creative teamDevelop and articulate influencer campaign and creator strategies (via outlines & slides) based on RFP/Brief goals and that incorporates best practices or agency benchmarksCurating a range of influencer campaign or services from CollectivelyPresenting agency partnership / account management approachesConduct and synthesize relevant research & insights to shape strategy recommendationsBuilds and recommends budgets against plans/RFPsWorks with Operations + Leadership to finalize scopes and staff plans–Q1 roll outEnsure historic account or agency-wide performance data and current trends/best practices are consideredProject manages specialized creative or analytical support for RFPs/Briefs as neededLeads the timeline of the response and coordinates pitch strategy with key leadership stakeholdersCoordinates and hosts briefings, preps materials and background for meetings with clients (agendas, cross-functional questions, follow ups)Leads client comms either directly or indirectly to support your Account LeaderExperiment with and prepare and present POVs/best practices for existing & emerging platforms: (i.e. podcasts, TikTok, etc.)Program Delivery (Campaigns, Servicing)Setting the Production teams up for success from IKO through Wrap to ensure the “strategic threads”are maintained during account moments, including internal kick-offs, client kick-offs/discovery, client presentations, and wrapsSupports the strategic vision and goals of accounts in partnership with Director or Senior Director by providing guidance, contributions, and feedback on core deliverables: Assist Revenue Delivery team in responding to program and strategy shifts; helping to ensure projects aligned with client objectives and best practices, escalating challenges to leadership for inputIdentify opportunities to optimize/upsell or pivot based on performance, trends, or client needs, including development of new materials or workflows in partnership with leadershipFor Trend Marketing scopes, support or consult in the identification and alignment of trend spotting or social conversations on TikTok or Instagram that might be appropriate for clients to engage/brief creators onReporting & Analytics (Campaign Reports, Partnership Reports, QBRs)Partner with the Analytics team to develop hypotheses for content performance and ensure set-up and early measurement During internal wrap development, responsible for shaping the story & narrative of program performance, assessing learnings to cultivate strategic insights for optimizations and evolutions, trends or learnings that drive more creator marketing programming through Collectively servicesEngage with your account leader on opportunities to translate learnings into longer-term relationship or revenue growthDevelop an understanding and fluency with creator paid media, brand lift studies and how those tactics help communicate the effectiveness of influencer marketingLeads/Hosts client reporting meetings, creating a warm and friendly environment and supporting IRL meeting dynamics (hosting) as needed if applicableRelationship Development & Client Service ModelingConducts regular 1:1s or 2:1s (virtual or IRL) with clients either independently or with your leader to build trust, confidence and partnership in agency relationshipBring a p