Lead Product Marketing Manager, AI

GitLab is the intelligent orchestration platform for DevSecOps. GitLab enables organizations to increase developer productivity, improve operational efficiency, reduce security and compliance risk, and accelerate digital transformation. More than 50 million registered users and more than 50% of the Fortune 100* trust GitLab to ship better, more secure software faster.The same principles built into our products are reflected in how our team works: we embrace AI as a core productivity multiplier, with all team members expected to incorporate AI into their daily workflows to drive efficiency, innovation, and impact. GitLab is where careers accelerate, innovation flourishes, and every voice is valued. Our high-performance culture is driven by our values and continuous knowledge exchange, enabling our team members to reach their full potential while collaborating with industry leaders to solve complex problems. Co-create the future with us as we build technology that transforms how the world develops software.*Fortune 500® is a registered trademark of Fortune Media IP Limited, used under license. Claim based on GitLab data. Fortune 100 refers to the top 20% ranked companies in the 2025 Fortune 500 list, published in June 2025. Fortune and Fortune Media IP Limited are not affiliated with, and do not endorse products or services of GitLab.An overview of this roleAs the Lead Product Marketing Manager, AI at GitLab, you'll shape how we bring our AI story to market across the software development lifecycle. You'll lead the narrative for GitLab Duo Agent Platform and related AI capabilities, helping customers understand how GitLab supports software teams and their AI agents in one platform. This role sits at the intersection of product, market insight, and revenue strategy, with a strong focus on positioning, messaging, launches, and monetization for AI offerings.You'll work with significant autonomy while partnering closely with Product Management, Engineering, Sales, Customer Success, and Marketing. Your work will help define how GitLab addresses customer challenges like fragmented AI tooling, disconnected workflows, and the gap between faster coding and faster software delivery. In your first year, you'll help refine our AI value proposition, strengthen how we speak to platform engineering and technology leaders, and turn market insight into repeatable go-to-market motions that support adoption and growth.Some examples of our projects:Developing and launching go-to-market strategies for GitLab Duo Agent Platform and AI offerings.Creating persona-based messaging for organizations moving from individual AI coding tools to team and agent collaboration across the software lifecycle.Building thought leadership around intelligent orchestration, unified workflows, and how teams stay in flow with AI agents.Supporting launches for new AI capabilities, agentic workflows, and related monetization approaches.What you'll doCollaborate on an end-to-end GTM strategy and execution for GitLab Duo Agent Platform and AI capabilities, emphasizing how intelligent orchestration enables software teams and their AI agents to stay in flow across the complete software lifecycle—addressing the "AI Paradox" where faster coding doesn't translate to faster delivery when the rest of the lifecycle remains fragmented.Lead positioning and narrative for GitLab's AI capabilities, articulating how we bring software teams and their AI agents together, eliminate gaps between traditionally-manual software lifecycle stages, and unify DevOps, Security, and AI workflows into a single orchestrated system where teams orchestrate from above while agents execute within.Develop and execute go-to-market strategies for usage-based AI monetization and consumption-based offerings that demonstrate clear customer value.Partner with Product Management, Sales, Customer Success, and Engineering to understand how customers are navigating AI modernization journeys, validate market problems around toolchain fragmentation and tool-specific AI agents, and translate them into clear messaging, revenue plays, pricing strategies, and launch priorities.Build and continuously refine compelling positioning and messaging for AI capabilities, including persona-specific content for platform engineering leaders, DevOps directors, technology executives, and developer teams.Define and execute comprehensive go-to-market plans for new AI capabilities, agents, workflows, and usage-based offerings, ensuring launches are timely, impactful, and tightly aligned with sales, field marketing, partner ecosystem, and digital marketing motions while delivering measurable pipeline and revenue impact.Serve as the subject matter expert for AI and intelligent orchestration within Product Marketing, synthesizing analyst feedback, market trends, competitive insights, and customer proof points into differentiated narratives that position GitLab's architectural advantages over AI coding tools and fragmented t