Senior Content & Ad Strategist

Senior Content \& Ad Strategist **Glashouse Creatives · Remote · Full\-time · Hiring immediately** **Location:** Egypt / MENA based **Working hours:** 2pm – 10pm Cairo time **Compensation:** Full\-time salary \+ performance bonus (discussed with candidates) **Start date:** ASAP — rolling basis, closes as soon as we find the right person **About Glashouse** Glashouse Creatives is a US\-headquartered boutique strategy and media firm. We work across three areas: business development consulting, marketing strategy and execution, and content production at scale. Our clients are founders and brands serious enough to invest in real strategy and the team that ships it. We're not a generic agency. We move like a shark with the work ethic and hunger of a startup, paired with the discipline and craft of a senior consultancy. Premium\-positioned, growing, building the kind of firm where strategy and execution actually link. We work across consumer and B2B brands for clients in the US market. Distributed team. High standards. No buzzwords. **The role** We're hiring a Senior Content \& Ad Strategist to own the strategic layer of our content and paid\-media work. You'll think the strategy, write the briefs that produce great work, draft the ad copy and landing page copy yourself, build the ideation decks, and review every output before it leaves the building. You will not be on client calls. Founders own client relationships. Your job is to be the strategic brain behind the work — the person whose thinking is in everything we ship. This is a senior individual\-contributor role with room to grow. If you want to manage other strategists eventually, that path exists. If you want to stay deep on the craft, that's also fine. What you'll own1\. Content strategy **For every client account you're assigned to:** * **Positioning and voice** — define how the client should sound, what they say, what they don't, who they speak to * **Audience definition** — go beyond demographics. Document the actual person consuming the content: what they watch, what hooks them, what they ignore * **Content pillars \+ format mix** — define the 3–5 topic territories the client owns and the formats that match * **Hook bank and opening pattern library** — build and continuously update the bank of hooks (verbal and visual) that work for the client's audience * **Monthly content calendar** — plan what ships, on which days, on which platforms, against which goals * **Distribution and platform adaptation** — define how every piece adapts across Instagram, TikTok, and any other platforms the client uses **2\. Ad strategy (Meta \+ TikTok)** * **Campaign architecture** — design the campaign / ad set / ad structure per client * **Audience strategy** — cold prospecting (interest, lookalike, broad), warm retargeting tiers (engagers, video\-watchers by completion %, list uploads, website visitors) * **Creative direction for ads** — what the ads should say and look like, what hooks to t