Chief Marketing Officer (CMO)

**About PFM** Prop Firm Match Global FZCO is a leading platform for discovering, comparing, and selecting top proprietary trading firms. We provide traders with tools and features to easily compare challenge details, read verified reviews, see accurate payout data, and much more. We're a fast\-moving, fully remote team with members from all around the world caring deeply about the quality of what we build. Our culture values ownership, clear communication, and practical impact over fluff. Whether you're a trader, technologist, marketer, or operator \- your work here shapes how thousands of users find and trust prop firms. **About the department** Marketing at PFM spans four pillars \- Brand \& Comms, Growth, Owned Media, and Community \& Partnerships. It owns how PFM shows up across web, social, paid, owned media, and community, and is the engine behind audience growth and brand reputation in the prop trading industry. Our current priority is bringing senior leadership into a function that has strong ICs but needs unified ownership, commercial discipline, and a multi\-channel strategy aligned to PFM's scaling journey. **About the role** Bring senior marketing leadership to PFM, taking the function from a scattered set of channels into a unified, company\-wide engine that drives brand, demand, and audience growth. Own PFM's voice in market, build out the senior marketing leadership layer, and put in place the attribution and measurement discipline the function needs to scale. **Requirements** **Performance objectives** **Objective 1 \- Own PFM's brand globally and lead the voice in market** Outcome: PFM is the most trusted brand in prop trading. Positioned, communicated, and represented consistently across every customer surface. The company shapes the conversation in the industry rather than reacting to it. Typical tasks: * Own brand positioning, voice, and visual identity. * Lead PR, thought leadership, events (including Prop Firm Expo), and community presence. * Manage reputation across every customer surface. * Build PFM's senior network in the prop trading industry. **Objective 2 \- Build and scale the demand engine with efficiency discipline** Outcome: Audience growth, acquisition, lifecycle, and retention scaling across web, social, paid, owned media, and community. CAC and payback targets met or beaten across all surfaces. Typical tasks: * Own growth across all channels. * Set and defend CAC and payback targets. * Hold the line on channel ROI. * Run experimentation and budget reallocation cycles. **Objective 3 \- Lead and structure the full marketing team** Outcome: Four pillars fully staffed (Brand \& Comms, Growth, Owned Media, Community \& Partnerships). Senior leadership gaps closed (GTM, PR, Growth Leads). Existing team coached and developed. Typical tasks: * Build out the four marketing pillars. * Hire GTM Lead, PR Lead, Growth Lead. * Develop and coach existing team members. * Set the operating cadence