Director of Agency Sales

At Veracity, we aim to be a different kind of insurance partner – one that is free from outside investors, venture capital, or the pressures of a corporate parent.Ours is a culture of empowerment – one that believes in effort, results, and accountability. We believe that transparency fosters trust, trust fosters growth, and that growth drives innovation. Our commitment to rigorous evaluation and relentless execution lead to rapid evolution. We answer only to the small business owners we serve, and this independence allows us to stay focused on what matters most: helping their businesses thrive by providing expert guidance and best-in-class insurance policies.We’re growing fast and want you to be a part of it!We're seeking an experienced and commercially sharp Director of Agency Sales to join our team. Reporting to Revenue Operations leadership, this remote role is responsible for driving revenue growth through strategic sales initiatives, team leadership, and operational oversight across two distinct but interconnected functions – a Producer sales team and an Account Management team.While both teams share common development needs around insurance knowledge and product competency, each requires a different coaching lens. Producers need support on consultative selling, pipeline discipline, and conversion. Account Managers need support on retention, coverage accuracy, and client relationship depth. The right candidate is equally comfortable coaching both and knows how to flex their approach depending on who's in the room.Key ResponsibilitiesEstablish and reinforce sales expectations, KPIs, accountability standards, and performance goals across both the Producer and Account Management teamsReview pipelines, close ratios, lead response times, conversion rates, revenue performance, and related operational metrics to identify opportunities for improvementCoach Producers on consultative selling, objection handling, discovery conversations, and value-based selling – and coach Account Managers on retention, coverage accuracy, client relationship management, and account roundingProvide technical guidance on commercial insurance coverages, underwriting requirements, policy structures, and market placement considerations across both teamsClearly explain coverage concepts to Producers, Account Managers, and customers as needed, and identify coverage gaps with coaching on how to address them appropriatelyReview submissions for completeness, accuracy, and marketabilitySupport team members in complex client-facing conversations and insurance-related discussionsMaintain expertise in admitted and non-admitted insurance markets and support market placement discussions as neededMonitor team performance and drive improvement through coaching, process refinement, training, and skill development initiativesBuild and maintain a coaching-oriented culture focused on accountability, performance, and continuous improvement across both functionsUse observations and performance data to identify coaching needs, behavior trends, skill gaps, and opportunities for additional support or accountabilityPartner with leadership to identify operational challenges, training opportunities, and performance improvement initiativesRequired to perform other duties as requested, directed, or assignedRequirements and Qualifications5+ years of commercial lines insurance experience2+ years managing, mentoring, or coaching producers, sales representatives, or account managers – experience leading both functions is strongly preferredStrong knowledge of commercial insurance coverages including General Liability, Professional Liability, Property, Inland Marine, Workers Compensation, Commercial Auto, and Excess/UmbrellaStrong understanding of underwriting guidelines, eligibility requirements, exclusions, endorsements, audits, certificates, additional insureds, waivers of subrogation, and policy issuance workflowsExperience reviewing insurance submissions for completeness, accuracy, and marketabilityStrong understanding of consultative selling, objection handling, discovery conversations, and value-based sellingExperience reviewing sales performance metrics, pipelines, conversion rates, and revenue performanceExcellent communication, leadership, and coaching skillsPreferredCIC, CRM, CPCU, CISR, ARM, or similar insurance designationExperience working with both admitted and non-admitted marketsPerksHealth, dental, and vision plansAmazing work-life balance with 4 weeks of Paid Time Off10 Paid Company Holidays with 2 floating holidays401K Programs with employer matchPersonal assistance programs for support in a healthy personal and work lifeWhy Veracity? Here at Veracity, you’ll be part of a team of trailblazers and visionaries. We’re not just revolutionizing the way people “do” insurance; we are creating a whole new paradigm. Here, you will experience a vibrant and inclusive workplace where your ideas matter! With us, you have a chance to:Engage in groundbreaking