Paid Media Optimization Specialist

This is a remote position.Our client is looking for aPaid Media Optimization Specialist to manage and elevate performance-driven advertising campaigns across multiple platforms. They are a well-established digital marketing agency operating in the performance marketing and inbound strategy space, recognized in recent years for sustained growth, innovation, and strong client retention.This role is ideal for someone who thrives on data, enjoys refining campaign performance, and understands how to turn paid media investment into measurable lead generation results. The specialist will focus on optimizing paid search and paid social campaigns while collaborating closely with account managers and senior team members to drive continuous improvement.ResponsibilitiesOptimize and manage Google Ads, Microsoft Ads, and Meta Ads campaigns within defined performance goalsMonitor key performance indicators and adjust bidding, targeting, and creatives to improve resultsEnsure efficient and strategic allocation of each client’s monthly PPC budgetIdentify growth opportunities and proactively communicate insights to the account managerDevelop and implement optimization strategies aligned with client lead generation objectivesResearch, test, and support the rollout of new processes and optimization frameworks in collaboration with senior team membersContinuously analyze performance data to refine campaign effectiveness RequirementsProven experience managing and optimizing paid media campaignsStrong understanding of lead generation strategies and performance metricsAbility to manage budgets responsibly and maximize return on ad spendComfortable communicating performance insights and recommendations clearlyAnalytical mindset with attention to detailQualificationsHands-on experience with Google Ads, Microsoft Ads, and Meta Ads platformsExperience optimizing campaigns for measurable growth and lead generationAbility to interpret campaign data and translate it into actionable improvementsStrong organizational skills and ability to manage multiple accounts simultaneouslyProficiency in written and spoken English BenefitsFull-time position100% remote work environmentOpportunity to collaborate with an experienced performance marketing teamExposure to diverse client accounts and industriesProfessional development within a structured, process-driven agency Originally posted on Himalayas