Advertising Manager

Advertising Manager Neato is a 2P eCommerce accelerator. We buy inventory from established CPG brands, become their seller of record, and run Amazon, TikTok Shop, Walmart, and DTC end to end from a single inventory pool. Partner brands include illy, Earth Animal, Wiley Wallaby, Rocketbook. We're a $53M business targeting $100M in 2026 with a $25M raise behind us.We need a generalist marketing operator. Not a channel specialist. Not a coordinator with a senior title. The person the VP of Marketing trusts to run the function when he's on a plane.What this role actually isYou own end-to-end advertising strategy across Neato's multi-brand portfolio, with Amazon as the key focus and TikTok Shop and Walmart Connect as growing channels. You set the objectives, budgets, and guardrails; the overseas Advertising Strategist executes within them under your direct management. You're the primary advertising point of contact for Senior Brand Managers and senior leadership, and the person who turns performance data into clear, jargon-free direction — proactively, without waiting to be asked.What you'll ownAccount Strategy, Campaign Ownership & Channel ExpansionOwn end-to-end advertising strategy across Amazon (key focus), TikTok Shop, and Walmart Connect — objectives, budget allocation, ACOS/TACOS targets, and bid strategy per account, including scale/kill decisions on TikTok Shop (Spark Ads, VSA, GMV Max) and Walmart Connect (Sponsored Search, Sponsored Brands, DSP as it comes online)Configure and manage Xnurta campaign settings, and build/maintain campaign structures across Sponsored Products, Sponsored Brands, Sponsored Display, Sponsored Brand Video, Walmart Sponsored Search, and TikTok Shop paid formatsSet optimization rules, thresholds, and guardrails so the overseas Advertising Strategist executes within clear parametersDevelop keyword strategy per brand — core targets, negative keyword frameworks, search term harvesting — and translate learnings across channels: what transfers from Amazon, what needs a channel-specific approach, where the halo effect shows upLead quarterly strategic planning: review prior period, identify shifts, set goals, build the go-forward roadmapOversight & Team LeadershipServe as direct manager of the overseas Advertising Strategist — assign daily/weekly/monthly tasks within established SOPs and verify completionRun regular check-ins (daily async + weekly live sync); review reports, flag discrepancies, provide structured feedbackEscalate performance or reliability concerns to the Director with documented contextStakeholder Communication & ReportingPrimary advertising point of contact for Senior Brand Managers and senior leadership; lead brand review meetings with confidence and field real-time questions with data-backed answersTranslate performance into clear, jargon-free summaries — what's working, what isn't, why it matters, what happens next — pushing insights proactively rather than waiting to be askedOwn weekly and monthly performance reports per brand across all channels: spend, ACOS/ROAS/TACOS, attributed sales, top/bottom performers, strategic recommendationsRun monthly campaign audits (structure, keyword health, budget pacing, placements, competitive positioning) using Xnurta, Amazon Brand Analytics, Helium 10, and Data DiveMaintain a living opportunity log per brand and track TACOS alongside ACOS to capture halo effect on organic salesAssist in building out key systems and SOPs for the departmentCreative Collaboration & Product Launch SupportIdentify creative asset needs across the portfolio and submit clear briefs to the Creative team with campaign context, audience, objective, and deadlineReview new assets pre-deployment and monitor performance post-launch, escalating underperformers with specific feedbackTranslate launch briefs into complete advertising plans across all channels — structure, keyword strategy, budget, ACOS target, timelineOversee the first 4 weeks closely with daily performance review, real-time adjustments, and immediate escalation of launch-threatening issues; deliver a 30-day post-launch report with go-forward recommendationsWho thrives here3–5 years hands-on Amazon Sponsored Ads management (Sponsored Products, Brands, Display) across a multi-brand or multi-account portfolio, ideally in a 3P/2P seller or brand aggregator environmentDeep fluency in Amazon advertising metrics (ACOS, ROAS, TACOS, CTR, CVR, CPC, impression share, placement performance, NTB metrics) and advanced concepts like dayparting, placement multipliers, AMC, bid-by-placement, and defensive vs. offensive keyword strategyProficiency with an Amazon ad management platform — Xnurta strongly preferred; deep experience with Pacvue, Perpetua, Quartile, or Teikametrics consideredStrong written and verbal communication — able to translate performance to non-technical stakeholders in plain, business-focused language, with concise, insight-led reportingProactive, ownership-oriented — manages junior team