Senior Product Marketing Manager, Market Strategy

Headquarters: United States Why Housecall Pro? Help us build solutions that build better lives. At Housecall Pro, we show up to work every day to make a difference for real people: the home service professionals that support America’s 100 million homes. We’re all about the Pro, and dedicate our days to helping them streamline operations, scale their businesses, and—ultimately—save time so they can be with their families and live well. We care deeply about our customers and foster a culture where our company, employees, and Pros grow and succeed together. Leadership is as focused on growing team members’ careers as they expect their teams to be on creating solutions for Pros.  We also offer: A generous benefits program that supports the whole you with medical, dental, vision, life, disability, and 401(k) Paid holidays and flexible, take-it-as-you-need-it paid time off  Equity in a rapidly growing startup backed by top-tier VCs Monthly tech reimbursements A culture built on innovation that values big ideas, no matter where they come from Role Overview As a Senior Product Marketing Manager - Market Strategy, you drive customer acquisition and revenue by turning segmentation and market insight into clear packaging, pricing, and go-to-market plays. You blend analytical rigor with PMM craft: define and size priority segments, design experiments with Analytics, and translate results into messaging and enablement that wins. You are comfortable working cross-functionally with Product, Growth Marketing, Sales, Fintech, Customer Success, and Business Analytics. You write tight briefs, launch on time, and own outcomes from plan to readout. Our team is passionate, empathetic, hard working, and above all else focused on improving the lives of our service professionals (our Pros). Our success is their success. What you do each day: Build and maintain segment definitions using firmographic, behavioral, and product usage data; size opportunities and recommend where to focus next Propose and refine packaging and pricing strategies, including good-better-best and vertical industry bundles; define upgrade paths Write clear, differentiated messaging and positioning by segment and buyer; translate into website copy, in-product text, email, and sales collateral Run win/loss and competitor tear-downs on an ongoing basis; publish battlecards and reasons-to-switch materials Build sales enablement content including talk tracks, objection handling, ROI tools, and case studies; measure impact on win rate and attach Plan and execute experiments across pricing, packaging, lifecycle, and in-product prompts, in collaboration with Analytics Monitor and report on key metrics such as conversion, average contract value (ACV), attach rate, payback, and churn by segment; share regular scorecards with recommendations Create concise go-to-market briefs, align stakeholders, manage timelines, and deliver high-quality assets on schedule Qualifications: 5–10 years of experience in B2B SaaS product marketing or adjacent growth/strategy roles with ownership of a segment or vertical motion Hands-on experience with packaging and pricing strategy development, testing, and rollout Proficiency in data analysis tools (i.e. SQL, Tableau) Strong understanding of statistical analysis, data modeling, and core business metrics Experience designing and interpreting research and experiments (e.g. surveys, clustering, win/loss, A/B testing; MaxDiff or conjoint a plus) Proven ability to drive measurable business impact in partnership with Product, Sales, Analytics, and Finance Excellent storytelling and writing skills with the ability to turn complex insights into clear, actionable narratives -Bachelor’s degree or equivalent work experience required What will help you succeed: Bias to action and clear decision-making with written briefs and measurement plans Deep customer empathy built from interviews, call listening, and time in the field Comfort operating within a hybrid product-led growth (PLG) and sales-led growth (SLG) environment Familiarity with field service or B2B enterprise environments Experience with tools like Appcues, Storylane, and Figma for light editing Founded in 2013, Housecall Pro helps home service professionals (Pros) streamline every aspect of their business. With easy-to-use tools for scheduling, dispatching, payments, and more, Housecall Pro enables Pros to save time, grow profitably, and provide best-in-class service. Housecall Pro’s brand portfolio includes Business Coaching by Housecall Pro, a business coaching solution for home services businesses. Our brands are united by a singular mission to champion our Pros to success. We support more than 40,000 businesses and have over 1,800 ambitious, mission-driven, genuinely fun-loving teammates across the globe. If you want to do work that impacts real people, supported by a team that will invest in you every step of the way, we’d love to hear from you Housecall Pro celebrates diversity