Senior/Executive Director, Endometrial Cancer Brand Lead
name
4h ago
0$270k - $315kMarketingUnited Stateshimalayas
Brand-ManagementOncology-MarketingCommercial-StrategyProduct-LaunchPharmaceutical-MarketingSenior-Brand-DirectorSenior-Director-Medical-Affairs-OncologyDirector-Oncology-Product-ManagementSenior-Brand-ManagerSenior-Brand-Marketing-ManagerSenior-Healthcare-Marketing-ManagerDirector-Medical-Strategy---Pharma-AdvertisingDirectorExecutive
Job Description
Role Overview & Key Functions:The Executive Director, Brand Lead – Endometrial Cancer (EC) is a senior commercial leader responsible for U.S. brand strategy, launch readiness, performance planning, and lifecycle management for Karyopharm’s EC program. This is a unique opportunity to shape the U.S. commercial strategy for a potential new treatment approach in endometrial cancer at a pivotal moment for Karyopharm. The Brand Lead will help translate late-stage science into a launch-ready commercial strategy, build the market with urgency and discipline, and lead cross-functional efforts focused on improving outcomes for patients with advanced or recurrent endometrial cancer.The Executive Director will operate as the commercial lead for the EC disease area, driving alignment across Sales, Marketing, Market Access, Market Analytics, Regulatory, Legal, Commercial Operations, Medical Affairs, and Finance. This individual will shape long-term strategic direction while establishing the launch priorities, operating discipline, and cross-functional execution required to prepare the organization for a high-quality U.S. launch.Operating in a lean biotech environment, the Brand Lead will bring strategic clarity, decisive leadership, and strong enterprise collaboration to ensure the organization is field-ready, access-ready, customer-ready, and evidence-aligned to establish a differentiated position in the evolving gynecologic oncology landscapeRESPONSIBILITIES:Brand Strategy & Planning Own the U.S. EC brand strategy and multi-year commercial roadmap; deliver an annual Brand Plan/AOP with clear objectives, KPIs, milestones, and investment choices aligned to franchise and corporate priorities.Define and evolve positioning, message platform, and customer value proposition; translate clinical and real-world evidence into differentiated, compliant claims and communications.Lead lifecycle planning and strategic scenario work (e.g., competitive response, biomarker-driven opportunities, combination strategies, line-of-therapy expansion opportunities, and treatment sequencing dynamics), partnering with cross-functional leaders to evaluate options and trade-offs.Lead biomarker strategy in partnership with Medical Affairs, Market Access, Diagnostics/External Partners, and Field teams, with attention to tumor testing workflows, education needs, and barriers to patient identification.Launch Strategy and Leadership Drive U.S. EC launch strategy and readiness from pivotal data readout through launch execution, defining launch milestones, critical path, and cross-functional workstreams including positioning, messaging, field readiness, access readiness, omnichannel activation, and patient support.Lead the U.S. EC Launch Team and governance cadence, driving timely decisions, risk and issue escalation, and integrated execution across Sales, Medical, Market Access/HEOR, Analytics, Regulatory, Legal/Compliance, and Commercial Operations to ensure an on-time, high-quality launch.Customer Strategy, Segmentation & Field Enablement Develop customer segmentation and targeting strategy across key stakeholders, including gynecologic oncologists, medical oncologists, academic cancer centers, community oncology practices, integrated delivery networks, and key accounts.Translate strategy into customer engagement plans, field execution priorities, promotional programs, and pull-through tools.Serve as senior marketing lead to Sales leadership and the field organization; ensure tight alignment on priorities, messaging, execution standards, and feedback loops.Performance Management, Analytics & Investment Optimization Maintain accountability for brand performance versus plan; establish operating rhythms and dashboards to monitor demand, share, customer engagement, and execution quality.Integrate insights from market research, secondary data, competitive intelligence, and field feedback into continuous optimization and forward-looking strategy.Partner with Finance and Forecasting to manage budget, resource prioritization, and scenario planning; make data-driven recommendations to maximize ROI and business impact.Cross-Functional Leadership Lead, coach, and develop direct reports and/or matrix team members, creating a high-accountability, collaborative, and mission-driven launch culture.Partner with Market Access/HEOR to shape value strategy and pull-through plans; ensure brand strategy reflects coverage realities, mitigates access barriers, and supports pathway and formulary objectives.Provide commercial input to evidence generation and insights planning in collaboration with Medical Affairs and HEOR to address adoption barriers and strengthen stakeholder confidence.Present brand strategy, performance, risks, and recommendations to Executive Leadership; proactively identify issues and propose mitigation plans.Candidate Profile & Requirements:QUALIFICATIONS:BS/BA required; advanced degree preferred (MBA, PharmD, PhD, MPH, or equivalent)12+ years of co
