Social Media Manager

At Colibri Group, culture is at the heart of everything we do. Our values Love, Joy, Boldness, Teamwork, and Curiosity guide how we work together, support our customers, and make a difference in the communities we serve. Colibri Group is a leader in online professional education, serving more than one million learners each year across a family of trusted education brands. Within our Teacher Education Ecosystem, including Moreland University, we connect with aspiring and current educators, alumni, and school leaders to support their professional journeys. Social media helps us build authentic relationships with these audiences and connect them with valuable resources and opportunities. Come Build What’s Next We’re looking for a Social Media Manager to lead and grow the organic social media presence of Colibri Group’s Teacher Education Ecosystem. This person will shape how our brands show up across social channels, bring educator-focused stories and campaigns to life, build engaged communities, and use performance insights to support awareness, qualified traffic, leads, and applications. This is a hands-on individual-contributor role with meaningful ownership of social strategy, day-to-day content production, community engagement, social measurement, and the management of our existing influencer program. As a general guide, approximately 50% of the role is content creation, 25% is social strategy, and 25% spans analytics, reporting, and influencer-program work. The balance will shift with campaigns and business priorities. We’re looking for someone who has managed social media on behalf of a company, organization, or agency client and understands what it means to collaborate with a marketing team and be accountable for KPIs. You should be equally comfortable developing a channel plan, filming and editing a short-form video, speaking on camera, tailoring content for different audiences, engaging with followers, and explaining what the performance data says to do next. Important distinction: This is a professional social media management position, not an influencer, brand ambassador, or personal-content-creator opportunity. You will manage Moreland University's owned social channels and work with external influencers as partners; you will not be hired to promote our brands primarily through your own personal accounts. What You’ll Do Own organic social strategy and editorial planning: Build audience-specific strategies and content calendars across Instagram, TikTok, LinkedIn, Facebook, YouTube, and emerging channels. Prioritize Instagram and TikTok for educator audiences, tailor LinkedIn content for school leaders and alumni, and explore authentic, non-promotional participation in relevant Reddit communities. Translate wider Marketing initiatives into platform-native campaigns Create content hands-on, with a strong emphasis on short-form video: Personally concept, script, film, edit, caption, and publish videos; appear confidently in talking-head content and social live events. Independently produce graphics, carousels, stories, and copy using tools such as Canva, collaborate with the Graphic Designer on brand consistency, and develop social assets to promote guides, events, and podcasts (without hosting the podcast) Build and serve engaged communities: Manage organic social accounts day to day, including comments, DMs, tags, audience conversations, and admissions-related questions that need routing to the appropriate team. Proactively identify educator and school-leader stories and opportunities for meaningful engagement, not merely one-way posting Measure performance and continually improve results: Monitor audience growth, reach, engagement, video performance, website traffic, leads, guide downloads, and applications attributable to organic social. Use reporting, experiments, and audience insights to refine creative decisions and channel priorities; demonstrate how social contributes to integrated marketing goals Manage influencer partnerships and collaborate across Marketing: Oversee existing external creators, including briefs, content review, approvals, deliverables, renewals, payment coordination, budgets, and ROI. Recommend when to expand, adjust, or pause partnerships. Partner closely with content, design, and paid media colleagues; direct management of paid advertising is not part of this position. Occasionally support events and content opportunities requiring travel What You’ll Bring Professional organizational social media experience: Approximately 2–4 years managing organic social accounts for an employer, organization, or agency client, with personal ownership of deliverables and accountability for KPIs. Managing only your own personal influencer accounts does not meet this requirement; additional relevant professional experience is welcome Proven creation and on-camera skills: Direct experience independently planning, filming, editing, and publishing compelling short-form video for a bran