SEO Copywriter

**About Comfrt:** Comfrt is one of the fastest\-growing direct\-to\-consumer brands, dedicated to blending mental wellness, inclusivity, and elevated comfort into every piece we create. Our mission goes beyond clothing — we build a community where everyone feels supported and seen. As we scale across DTC, retail, and emerging channels, we're looking for a strategic SEO Copywriter to help us grow our organic presence and show up wherever our customers are searching. **About the Role:** We're looking for a search\-obsessed, brand\-fluent copywriter to own the written word across our SEO ecosystem. This isn't a traditional content role — you'll be writing for rankings, for AI\-generated answers, and for conversion across a growing number of channels including our DTC site, Amazon, TikTok Shop, and retail partners. You'll sit on the SEO team and work closely with cross\-functional partners in ecommerce, retention, paid, product, and creative — acting as the connective tissue between brand voice and search performance. As Comfrt continues to grow internationally, you'll also adapt and localize copy for multiple regions and markets, ensuring our voice translates across borders without losing its edge. **Key Responsibilities:** **Search \& AI visibility*** Write SEO\-optimized blog content targeting non\-branded search and building topical authority across core content categories * Lead and support research and discovery projects to identify emerging keyword opportunities, shifting search intent, and untapped content territories * Craft content structured for AI answer visibility — Google AI Overviews, Perplexity, ChatGPT, and similar — applying AEO and GEO best practices * Develop and optimize title tags, meta descriptions, H\-tag structures, and on\-page copy across the site * Support internal linking strategy through intentional content architecture in every piece you write * Refresh and re\-optimize existing content based on performance data and evolving search intent * Conduct routine content audits to identify optimization opportunities, content gaps, and pages in need of refresh or consolidation **Product \& on\-site copy*** Write product descriptions, collection page copy, and category\-level editorial copy for comfrt.com * Write and optimize granular on\-site copy elements including meta descriptions, title tags, alt text, and custom metafields to support both SEO and accessibility * Develop SEO\-optimized product listings for Amazon, TikTok Shop, and other retail partners — adapting copy to platform\-specific constraints and search behavior * Write compelling, keyword\-informed copy for new product launches, seasonal campaigns, and collection drops * Collaborate with the ecommerce team to improve on\-site copy for conversion alongside SEO performance * Adapt and localize copy for international markets, ensuring regional relevance while maintaining brand voice consistency **Cross\-channel copy support*** Partner