Marketing Data Scientist

Join Vonage and help us innovate cloud communications for businesses worldwide!Why this role matters:We are looking for a Data Scientist to own our demand and revenue intelligence capabilities. You will sit at the intersection of marketing strategy and commercial outcomes, building the predictive models and analytical frameworks that tell us where growth is coming from before it arrives. Your work will directly shape how we reach the right audiences, invest in the right channels, and accelerate pipeline - turning marketing activity into a measurable, forward-looking revenue engine.Your key responsibilities:Build and deploy demand forecasting and pipeline prediction models that project revenue outcomes at the campaign, segment, and market levelDevelop and maintain lead scoring, audience propensity, and opportunity scoring models to sharpen targeting and prioritize sales and marketing effortAnalyze and model the relationship between marketing investment, channel performance, and revenue outcomes, connecting spend to growthIdentify high-value market segments and audiences through data modeling to inform how and where we competeDevelop personalization models and frameworks that enable tailored customer experiences across channels, from dynamic content and offers to next-best-action recommendationsOwn and shape the revenue data ecosystem, ensuring data integrity, influencing how data is captured, and making it model-ready across systemsCollaborate with Marketing and Sales teams to define forecasting methodologies and embed models into operational workflowsTranslate complex model outputs into clear, actionable narratives that drive strategic decisions at the executive levelWhat you'll bring:Strong understanding of the full B2B revenue funnel - from awareness and demand generation through pipeline to closed revenue - and how data flows across itIntuition for how marketing programs, channels, and audiences translate into commercial outcomesStrong business acumen with the ability to connect predictive model outputs to strategic marketing and revenue decisionsThe ability to influence RevOps, Sales, and Marketing stakeholders through data-led storytellingA rigorous yet pragmatic approach to forecasting - knowing when to build a sophisticated model and when a well-structured regression is enoughA proven self-starter comfortable operating in fast-moving, commercially-driven environmentsRequired:8 years of experience in Data Science, Revenue Analytics, or a related fieldProven experience building predictive and demand forecasting models tied to revenue outcomesStrong understanding of CRM data ecosystems and how marketing and sales data interconnects - Salesforce experience strongly preferredStrong proficiency in Python and SQLExperience modeling pipeline generation, conversion rates, and revenue velocity across the full funnelProficiency with data visualization tools (Tableau, Power BI, or similar)Tools & Technologies:Salesforce - full object model (Leads, Contacts, Accounts, Opportunities, Campaigns), SOQL, Salesforce administration, Salesforce Einstein Analytics / Tableau CRMPython - scikit-learn, statsmodels, Prophet, pandas, NumPy for forecasting and modelingSQL - advanced querying across CRM and marketing data sourcesData Visualization - Tableau, Power BI, Salesforce-native dashboardingMarketing Automation Platforms - Marketo, HubSpot, or Pardot (data structure familiarity)Cloud Data Platforms - Snowflake, AWS, GCP, or Azure for data extraction and model deploymentVersion Control - Git/GitHub or GitLabSpreadsheet & Presentation Tools - Excel, Google Sheets for stakeholder-facing outputsWhat we consider a plus:Experience with customer lifetime value (LTV) modeling and churn predictionFamiliarity with marketing automation platforms and how they feed into Salesforce (e.g., Marketo, HubSpot)Experience with lead-to-revenue funnel analytics in a B2B SaaS environmentWorking knowledge of digital marketing platforms and their underlying data structuresAdvanced degree (Master's or PhD) in a quantitative field such as Statistics, Economics, or Computer ScienceDisclaimer: The posted range represents the good faith salary for this role at the time of posting. Final compensation is determined by factors including (but not limited to) geographic location, relevant experience, specific skill sets, and internal equity.There’s no perfect candidate. You don't need all the preferred qualifications to make a valuable impact on our team. Our employees and customers come from diverse backgrounds, so if you're passionate about what you could achieve at Vonage, we'd love to hear from you.To learn how we process your personal data during the recruitment process, please refer to our Privacy Notice. Who we are:Vonage is a global cloud communications leader. And your talent will further help brands - such as Airbnb, Viber, WhatsApp, and Snapchat - accelerate their digital transformation through our fully programmable-based unified communication