Regional Marketing Director

Description: **Job Details** * **Position Title:** Regional Marketing Director \- Texas * **Department:** Corporate Operations * **FLSA Status:** Exempt (Salaried) * **Employment Classification:** Full\-Time * **Reports To:** Chief Operating Officer * **Work Location:** Field Based/Remote within Assigned District * **Travel Requirements:** Frequent travel required throughout the assigned district. Position requires regular travel to assigned stores, leadership meetings, inventory audits, new store openings, training events, community engagement activities, and other business\-related functions. Overnight travel may be required. **Position Summary** The Regional Marketing Director – Texas serves as the senior marketing executive responsible for driving profitable sales growth, market expansion, customer engagement, and brand excellence throughout HobbyTown's Texas region. This executive leader develops and executes comprehensive regional marketing strategies that align with corporate objectives while translating national initiatives into high\-impact local execution across corporate and franchise operations. This position provides strategic leadership for all aspects of regional marketing, including customer acquisition, customer retention, community engagement, promotional planning, digital marketing execution, vendor partnerships, grand openings, experiential marketing, public relations, and regional brand stewardship. The Regional Marketing Director serves as the primary marketing advisor to executive leadership, Corporate District Managers, Store Directors, and Franchise Owners, ensuring that every marketing investment contributes measurable value to revenue growth, profitability, and long\-term customer loyalty. Success in this role requires an executive capable of balancing strategic planning with operational execution, leveraging data analytics to inform decision\-making, developing high\-performing partnerships across multiple business functions, and continually identifying innovative opportunities to strengthen HobbyTown's position as the leading specialty hobby retailer throughout Texas. **DUTIES** **Regional Business Strategy \& Commercial Leadership** * Maintain full accountability for the financial performance, operational effectiveness, and overall success of all assigned corporate\-owned stores. * Lead achievement of district sales, profitability, labor, inventory, and operational performance objectives while ensuring alignment with organizational goals and growth strategies. * Analyze financial reports, operational metrics, district performance trends, and key performance indicators to identify opportunities, mitigate risks, and drive business improvement. * Develop and execute district\-level business plans designed to improve sales performance, customer engagement, profitability, operational execution, and market growth. * Conduct monthly and quarterly business reviews with Store Directors to evaluate performance, esta