E-Commerce PPC Specialist

E-Commerce PPC Specialist (Amazon Focused)Position Type: Full-Time, Remote Location: Remote Working Hours: Flexible with Partial U.S. Business Hours OverlapAbout the RoleWe’re hiring a performance-driven E-Commerce PPC Specialist with deep Amazon advertising experience to help scale revenue across Amazon, Facebook Ads, and email marketing channels.This role combines hands-on campaign execution with strategic growth marketing across the full customer journey. You will be responsible for optimizing Amazon PPC campaigns, improving product visibility, increasing ROAS, and supporting long-term eCommerce growth through multi-channel marketing initiatives.The ideal candidate understands Amazon Seller Central deeply, thinks analytically, and knows how to combine advertising, conversion optimization, and retention marketing to drive measurable business results.This is not a passive campaign management role — we’re looking for someone who actively tests, optimizes, scales, and improves performance.What You’ll OwnAmazon PPC Strategy & Optimization Build, launch, and optimize Amazon PPC campaigns across Sponsored Products, Sponsored Brands, and Sponsored Display • Conduct keyword research, bid optimization, and product targeting strategies • Analyze campaign performance and make data-driven scaling decisions • Reduce wasted ad spend while improving conversions and profitability • Support seasonal promotions, launches, and ranking strategies Amazon Seller Central & Marketplace Operations Manage and optimize Amazon product listings and marketplace performance • Monitor product rankings, reviews, inventory health, and listing quality • Identify marketplace trends and growth opportunities • Improve listing visibility, CTR, and conversion rates across product pages Facebook Ads & Cross-Channel Marketing Build and optimize Facebook and Instagram advertising campaigns • Align paid social campaigns with Amazon traffic and conversion goals • Test creatives, audiences, hooks, and offers to improve campaign performance • Support broader customer acquisition and retargeting strategies Email Marketing & Retention Build and manage email marketing campaigns using Klaviyo, Mailchimp, or similar platforms • Create retention-focused campaigns to improve customer lifetime value (LTV) • Develop flows for abandoned carts, post-purchase follow-ups, and promotions • Support cross-channel customer engagement and repeat purchases Analytics & Performance Reporting Monitor KPIs across Amazon, Facebook Ads, and email campaigns • Generate weekly and monthly performance reports with actionable insights • Analyze ROAS, CTR, CAC, conversion rates, and revenue performance • Recommend strategic optimizations based on campaign and customer data What Makes You a Great Fit You are highly analytical and performance-driven • You understand the full eCommerce customer journey • You enjoy testing, optimizing, and scaling campaigns • You can balance strategy with hands-on execution • You stay current with Amazon advertising trends and platform changes • You thrive in fast-moving eCommerce environments Required Experience & Skills 3+ years of hands-on Amazon PPC management experience • Strong knowledge of Amazon Seller Central and Amazon Ads • Experience managing Facebook and Instagram advertising campaigns • Familiarity with email marketing platforms such as Klaviyo or Mailchimp • Strong understanding of campaign analytics and performance optimization • Excellent written and verbal English communication skills • Ability to work independently in a remote environment Preferred Experience Experience with fast-growing D2C or eCommerce brands • Familiarity with Google Ads, TikTok Ads, or additional paid media platforms • Strong copywriting skills for ads and email campaigns • Experience with conversion rate optimization (CRO) and A/B testing • Understanding of customer retention and lifecycle marketing What a Typical Day Looks LikeAn E-Commerce PPC Specialist’s day revolves around monitoring campaigns, optimizing performance, and scaling growth opportunities. You will: • Review campaign performance across Amazon, Facebook, and email marketing channels • Optimize bids, targeting, keywords, and creatives • Analyze ROAS, CTR, conversion rates, and profitability metrics • Update product listings and monitor marketplace health • Launch and test new campaigns or audience segments • Build reports and communicate insights to leadership and stakeholders • Collaborate with creative and marketing teams on growth initiativesIn short: you are responsible for driving profitable growth across Amazon and digital marketing channels through data-driven optimization and strategic execution.Key Metrics for Success (KPIs) Increased ROAS and campaign profitability • Growth in Amazon sales and conversion rates • Improved CTR and engagement across paid campaigns • Increased email revenue and retention performance • Reduced wasted ad spend and impr