Integrated Marketing Communications Manager

Career-defining. Life-changing. At iRhythm, you’ll have the opportunity to grow your skills and your career while impacting the lives of people around the world. iRhythm is shaping a future where everyone, everywhere can access the best possible cardiac health solutions. Every day, we collaborate, create, and constantly reimagine what’s possible. We think big and move fast, driven by our commitment to put patients first and improve lives. We need builders like you. Curious and innovative problem solvers looking for the chance to meaningfully shape the future of cardiac health, our company, and your careerAbout This Role:Role SummaryThe Integrated Marketing Communications Manager owns the U.S. marketing communications strategy and performance, driving measurable impact on brand strength, market adoption, and commercial outcomes.This role serves as the central leader for integrated marketing communications—defining strategy, aligning cross-functional stakeholders, and ensuring execution delivers against business objectives. The position operates with a high degree of autonomy and influence, partnering across Marketing, Sales, Clinical, Corporate Communications, and external agencies to deliver cohesive, high-impact programs.The role is accountable for translating business priorities into scalable communications strategies that drive pipeline, engagement, and customer adoption in a highly regulated environment.Key ResponsibilitiesStrategic Ownership & Business ImpactOwn the U.S. integrated marketing communications strategy, ensuring alignment to business priorities, commercial goals, and product adoption targetsDrive measurable impact across key performance indicators including pipeline contribution, engagement, brand awareness, and market penetrationTranslate enterprise and product strategies into clear, differentiated messaging frameworks and campaign plansBrand & Messaging LeadershipOwn and evolve brand governance across the U.S. business, ensuring consistency, quality, and differentiation across all customer and stakeholder touchpointsDefine messaging architecture and enforce standards across campaigns, content, and channelsServe as the primary authority on brand integrity and positioning within the U.S. marketIntegrated Campaign LeadershipLead the strategy and execution oversight of multi-channel campaigns that drive awareness, demand generation, and customer engagementEnsure campaigns are insight-driven, performance-oriented, and optimized across channelsPartner with Digital, Product Marketing, and Sales to maximize campaign effectiveness and ROIProduct Launch ExcellenceSupport communications strategy for product launches, ensuring strong market entry, clear differentiation, and commercial readinessDrive cross-functional alignment across Marketing, Sales, and Corporate Communications to ensure coordinated executionEstablish scalable launch frameworks and best practicesEnterprise Alignment & InfluencePartner with Corporate Communications, PR, and Investor Relations to align messaging and reinforce enterprise narrativesInfluence senior stakeholders and drive alignment across functions without direct authorityAct as the primary liaison between internal teams and external agencies to ensure strategic alignment and execution excellenceChannel Strategy & OptimizationSet strategic direction for digital, events, and content channels, ensuring alignment with customer journey and business goalsLeverage performance data and analytics to continuously optimize channel effectiveness and investment decisionsOperational Excellence & TransformationLead marketing communications process optimization, including workflow standardization, template development, and quality improvementsDrive scalable operating models that improve speed, efficiency, and consistency as part of broader marketing transformation effortsAgency & Vendor LeadershipOwn agency relationships, including scope definition, performance management, and output qualityEnsure agencies deliver against strategic objectives, timelines, and budget expectationsCompliance & Risk ManagementEnsure all communications adhere to Medical, Legal, and Regulatory (MLR) requirementsProactively identify and mitigate compliance risks while maintaining speed and quality of executionQualificationsRequiredBachelor’s degree in Marketing, Communications, Public Relations, Life Sciences, or a related field7+ years of experience in marketing communications within medicaldevice, diagnostics, digital health, or pharmaceutical industriesProven track record of owning and delivering integrated marketing communications strategies tied to business outcomesExperience operating in highly regulated environmentsDemonstrated ability to influence cross-functional stakeholders and drive alignment at senior levelsStrong strategic thinking, executive communication, and project leadership skillsExperience managing agencies and external partnersWillingness to travel up to 30%PreferredAdvanced degree (e.g.