Brand Strategist

**Remote \| 1099 Contractor \| 20–25 Hours/Week \| $40\-$50/Hour** **About Laly Agency** Laly Agency is a South Florida\-based marketing agency that has been building brands and campaigns for approximately three years. We are a small, hands\-on agency that works closely with our clients to develop thoughtful, strategic marketing that connects the entire customer experience rather than treating each marketing channel as a separate initiative. Our capabilities span advertising, branding, marketing, and technology. On the advertising side, we manage campaigns across Google Ads, Microsoft Ads, TikTok Ads, and Meta Ads. Our branding and marketing work includes social media, SEO, out\-of\-home advertising and activations, campaign strategy, and brand development. We also have a strong technology and digital component, with capabilities that include UX/UI, 3D design, developing CRM systems \& applications, and other digital experiences. We believe the strongest campaigns function as an ecosystem. Each touchpoint should support the same overarching brand strategy, speak to the right audience, serve a specific purpose within the customer journey, and contribute to a measurable business objective. As our Brand Strategist, you will help us bring this approach to life. You will work across different clients and industries to develop strategies that connect the brand, audience, creative, media, digital presence, technology, events, and other relevant touchpoints into one cohesive marketing ecosystem. You will also play an important role in continuing to shape how Laly Agency approaches strategy for our clients and for our own brand as we grow. **About the Role** We are seeking an energetic and innovative Brand Strategist to elevate our brand presence and craft compelling stories that resonate across diverse audiences. You will develop and execute comprehensive branding strategies that align with business goals, harness industry trends, and drive market engagement. Your expertise in digital marketing, storytelling, and cross\-functional collaboration will be instrumental in shaping our brand’s voice and visual identity. This is a strategy\-first position. You will be responsible for looking at a brand as a whole, understanding where the brand is today, determining where it needs to go, and developing the strategic framework for how the brand should show up across its entire marketing ecosystem. You will work closely with our internal team across advertising, creative, social, SEO, technology, and other disciplines to ensure that individual projects are not being developed in isolation. **Duties** * Develop comprehensive brand strategies for each client that define positioning, messaging, audience targeting, and how the brand should show up across every channel, including paid ads, social media, SEO, out of home activations, events, ecommerce, and digital experiences. * Lead the development of activation strategies and concepts across the full activat