Senior Demand Marketing Manager

Position Description:ServiceTrade is a leading SaaS company transforming the fire protection and mechanical industries. We’re seeking a motivated and skilled Senior Demand Marketing Manager to join our growing team. As Senior Demand Marketing Manager, reporting to the VP of Revenue Marketing, you will own the strategy, execution, and performance of multi-channel campaigns that drive awareness, pipeline, and revenue. This is a highly cross-functional individual contributor role responsible for translating business priorities into coordinated go-to-market execution and measurable impact.Why ServiceTrade:We are on a mission to revolutionize the commercial service industry through customer-centric, story-driven marketing. We help service contractors make smarter decisions about their field service management software, and integrated campaigns are a critical driver of that growth.What sets us apart? Our product is a true GAME-CHANGER that provides our customers a massive ROI and keeps them on the leading edge of the industry.Key Responsibilities and Activities:Lead Integrated Campaign Strategy & ActivationLead the development of campaign strategies aligned to company growth goals, product initiatives, and revenue targetsDefine campaign themes, account- and persona-based audience segmentation, offers, and full-funnel activation plansBuild integrated campaign briefs outlining messaging, channel mix, KPIs, and performance goalsPartner with Content, Product Marketing, and Brand to package campaign themes into cohesive, multi-channel activation plans including offers, landing pages, CTAs, nurture tracks, webinar/virtual event plans, and paid promotion strategyDesign and execute 1:many and 1:few ABM campaigns for priority target accounts and segments, coordinating multi-channel touchpoints in partnership with SalesOwn campaign activation across email, paid media, nurture flows, landing pages, association programs, webinars, and virtual roundtables to ensure coordinated distribution and measurable performanceEnsure consistent campaign positioning across all touchpointsContent Strategy & Activation for CampaignsOwn channel distribution planning for campaign content across email, paid, web, webinars/virtual events, and field/event momentsDefine campaign content requirements and align with the Content team on briefs and storytelling assets needed to support campaign goalsAlign on timelines and production needs to ensure campaigns launch on scheduleLeverage customer stories, guides, research reports, blogs, videos, and other owned content as the foundation for campaign activationOwn webinar and virtual roundtable programming end-to-end, including promotion strategy, speaker management, run-of-show, production timelines, and post-event nurture and content repurposingEnsure campaign distribution amplifies and extends the reach of high-value contentDrive Distribution, Conversion & Revenue PerformanceOwn channel performance across campaign touchpoints (email, paid, nurture, landing pages, webinars/virtual events, etc.)Partner with the paid media team to activate campaign narratives within performance programs, including account-based strategiesContinuously optimize landing pages, forms, nurture sequences, and CTAs to increase conversion rates and pipeline velocityBuild and refine nurture and lifecycle flows that accelerate funnel progressionEstablish and own KPIs including MQLs, account engagement, pipeline contribution, and revenue impactAnalyze results, optimize in-flight campaigns, and implement structured testing frameworksPartner with Marketing Operations to ensure accurate attribution and performance reportingSupport Product Launches & GTM InitiativesCollaborate with Product Marketing to bring new products and features to market through integrated campaignsAlign campaign activation with product positioning, buyer journey stages, and sales prioritiesEnsure campaigns drive awareness, consideration, and measurable revenue impactTranslate GTM priorities into ABM-ready plays for target accounts, including segment-specific messaging and coordinated channel activationDrive Cross-Functional AlignmentCommunicate campaign plans, calendars, and performance insights to Sales, Marketing, and Executive stakeholdersPartner with Sales to align on target account priorities, buying group engagement, and follow-up playsLead campaign retrospectives to surface insights and optimization opportunitiesShare wins and learnings across the organizationKnowledge and Skills:5+ years of experience leading integrated B2B marketing campaigns (SaaS preferred) with a proven track record of driving pipeline and revenue impactA well-rounded 360° marketer who can translate business priorities into full-funnel campaign strategy and execute across channelsComfortable operating with urgency in a fast-paced environment, balancing strategic thinking with hands-on activation and continuous in-market optimizationData-driven and accountable for performance, with ex