Manager, Content and Growth Marketing

**Manager, Content and Growth Marketing** ========================================= **Location:** Flexible within the U.S.; preference for proximity to a Jumpstart regional office (Boston, New York, Atlanta, Los Angeles) **Reports to:** Director of Marketing, Communications and Brand **FLSA Status:** Exempt **Organizational Overview** --------------------------- Jumpstart is a national early education organization working toward the day every child in America enters kindergarten prepared to succeed. We provide evidence\-based language, literacy, and life skills programming for preschool children from underserved communities, delivered by a broad network of trained college students and community volunteers. Since our founding in 1993, Jumpstart has supported over 209,000 children and mobilized more than 71,000 volunteers. **Position Overview** --------------------- The **Manager, Content and Growth Marketing** is Jumpstart's creative demand generation engine, bringing Jumpstart's voice to life across channels and producing the content that puts the brand's established tone and messaging into action every day. This role sits at the intersection of mission storytelling and measurable impact, producing content that builds audience, deepens engagement, and drives action across volunteer events, recruitment, online platforms, corporate engagements, and book distribution and sales. This is not a traditional marketing communications role. Every piece of content this person creates serves a measurable conversion goal, whether that is building awareness among decision\-makers on LinkedIn, recruiting the next generation of college volunteers on Instagram, or moving a prospective school partner from curiosity to commitment through a compelling case study. The ideal candidate brings deep instinct for storytelling with impact, platform\-native social media fluency, and the discipline to measure what resonates and iterates accordingly. Core responsibilities span five areas: social media strategy and community management across LinkedIn, Instagram, Facebook, and TikTok, etc; content production and editorial calendar ownership, including managing freelance copywriters and sourcing human\-centered stories from the Programs team; email copywriting across all audience segments and campaign types; SEO and GEO optimization to ensure Jumpstart is discoverable across traditional and AI\-powered search; and emerging demand generation channels including co\-marketing, event content, and paid distribution as the team grows. This is a highly collaborative role, working across Marketing, Programs, Development, and the Data \& Digital Enablement team to source stories, align messaging with organizational priorities, and ensure content is connected to the infrastructure that captures and converts audience interest. **Key Responsibilities** ------------------------ ### **Social Media \& Community** * Own Jumpstart's social media presence across Lin