Paid Social Senior Media Manager, Healthcare

Who We Are:We are a tech-enabled growth firm–at the intersection of marketing, consulting & data intelligence–igniting revenue and brand recognition for leading and emerging companies around the world. As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. Our vision is to be recognized as the most valued and respected private growth marketing firm in the world–with a scalable brand, culture and services. Our mission is to power the relentless pursuit of growth and redefine what’s possible through a team of growth-obsessed experts who demand innovation and results - driven by integrity, autonomy, and grit.As a full-service growth marketing firm, we offer best-in-class services including: SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing, and Creative. Here at Power Digital, we are hyper-focused on helping brands drive revenue growth and brand recognition, ultimately driving irrefutable value for our clients. At the heart of Power Digital is our proprietary technology, nova, which analyzes businesses through first-party data, simplifying investment planning for marketing and diligence in M&A––putting marketers in a strategic seat at the table––and providing value in unparalleled ways. Managing billions in media, our dynamic team––of consultative marketers, creatives, analysts and technologists––challenge traditional ways of planning and measurement through meticulous testing and data science across each milestone of the customer journey.***Proficiency in spoken and written English at an advanced level is required for this role.A day in the life:As a Paid Social Senior Media Manager, you’ll partner closely with your Media Supervisor to shape strategy and planning, while confidently leading client conversations, reinforcing strategic direction, and identifying testing or growth opportunities. You’ll support the Associate Media Director across key areas of media planning and own the daily management of campaigns, understanding performance drivers, optimizing with intent, and turning data into clear, actionable recommendations. You’ll collaborate with the creative team to develop new assets, messaging, and design concepts that elevate performance. With strong experience in Paid Social and a solid understanding of paid search and display, you’ll bring multi-channel expertise to the table and apply best practices across every channel you touch. This is a client-facing role, and your ability to guide, educate, and drive results will define your impact.Key Responsibilities:Successful end-to-end management of designated paid media accountsMeet pacing and KPI requirements for held accountsWork with Account Managers and the Media Supervisor to identify client goals, priorities and efficiency requirements.Actively works to increase billing for existing accounts and propose opportunities to expand media coverage for new accountsContinually work to learn new strategies, test new platforms, and expand Cardinal’s Paid Media offeringsFunction as primary point of contact internally and externally for all ‘owned’ accounts.Responsible for pacing and performance of accountsResponsible for generating reporting, writing insights, and communicating performance insights with the client for designated accountsResponsible for the ongoing maintenance of held accounts including but not limited to optimizations, structural updates, bidding methodologies, conversion types and copy revisionsContribute strategic ideation on all accounts, designing and adjusting campaign strategies to meet each client’s business goals (and internal objectives)Responsible for designing and deploying tests in accounts on a monthly and quarterly cadence (structural, targeting, creative & messaging, conversion, etc.)Responsible for continual testing, verification, and improvement of full-funnel structuresRole Requirements:4-5+ years of experience, primarily in Paid SocialIdeal candidates also have experience in multiple paid social channels, paid search, or programmaticRequired platform expertise: Meta Ads with LinkedIn, TikTok, or Reddit ads preferredSuggested additional platform familiarity: Google Ads, Bing, a DSP platformExperience managing paid media budget ranges above 100k per monthExperience driving paid media strategy and testingConfident ability to communicate with and convince clientsGreat at reporting and insights, and great at identifying and optimizing towards client business goals Experience in full project ownership, from the first step of writing strategy briefs and recommendations, all the way to deploying campaigns/tests in-platform and reporting on resultsExcellent communication, problem solving and interpersonal skillsProficient in Microsoft Office Suite and Google WorkspaceAbility to interface both with internal team members an