Paid Search Specialist (US)

Our mission at Oura is to empower every person to own their inner potential. Our award\-winning products help our global community gain a deeper knowledge of their readiness, activity, and sleep quality by using their Oura Ring and its connected app. We've helped millions of people understand and improve their health by providing daily insights and practical steps to inspire healthy lifestyles. Empowering the world starts with living our values and empowering our team. As a quickly growing company focused on helping people live healthier and happier lives, we ensure that our team members have what they need to do their best work — both in and out of the office. ŌURA is seeking a detail\-oriented and performance\-driven Paid Search Specialist to support the execution and optimization of our global paid search programs. This role is highly executional, focused on campaign setup, optimization, testing, and performance analysis across Google Ads, YouTube, and related platforms. You’ll work closely with Paid Media leadership, channel leads, analytics, and agency partners to ensure search programs are structured efficiently, optimized rigorously, and aligned to both performance goals and regional campaign priorities. #### **What You’ll Do** #### **Paid Search \& YouTube Execution** * Build, launch, and optimize campaigns across Google Ads, Microsoft Ads, YouTube, and other search platforms. * Manage keyword strategy, bidding, budgets, audience layering, and campaign structure to drive efficient growth. * Monitor performance and implement weekly optimizations through bidding, SQR, keyword expansion and exclusion, negative keyword management, and ad strength improvements. **Testing \& Optimization** * Support structured testing across bidding strategies, audiences, creative variations, ad copy, and landing pages. * Analyze performance trends (CTR, CVR, CAC) to uncover optimization opportunities that support both channel performance and regional campaign objectives. * Translate complex platform changes (e.g. automation shifts, broad match, PMAX, AI Overview, Discovery) into clear testing roadmaps and actionable recommendations. **Technical \& Platform Operations** * Ensure accurate pixel tracking, event configuration, product feed hygiene, and UTM parameter implementation. * Maintain clean, scalable account architecture that supports market growth. * Support audience uploads, exclusions, and segmentation strategies. **Performance Reporting** * Monitor and report on key metrics including CAC, CVR, engagement rates, and spend pacing. * Translate performance data into clear insights and recommendations for both media and regional stakeholders in weekly, monthly, and quarterly reporting. * Partner with analytics and channel leads to connect platform results with business outcomes through advanced measurement (e.g. Brand Lift Studies, MMM, Incrementality). **Cross\-Functional Collaboration** * Collaborate with paid search lead, paid med