Art Director

Join a high-performing team for an NYC-based custom apparel companyThis is Crishel, the Creative Director at Fresh Prints.I joined Fresh Prints right after college as an Artist. The job was intense. I was creating 16 designs from prompts… Every. Single. Day.I could do it if you asked me to. But more than that, I wanted to understand how creativity could drive impact. I wanted to see how ideas moved beyond a design file and shaped how people experience a brand.When I moved to the Growth Team, everything changed. It wasn’t just about making things look good anymore. It was about thinking like a marketer, contributing to strategy, and understanding how creative work connects to the business.The turning point came when my manager, Jolijt, said: “Okay Crishel, you’re in charge.” After multiple attempts to find the right Creative Director, she decided to take a chance on me. That shift forced me to rethink everything. I had to unlearn habits as a graphic designer and start thinking about vision, systems, and people.Today, creative work means more than aesthetics to me. It’s about how design serves the brand, how it makes people feel, and how it creates real value.Now, we’re looking for creatives who want to do more than execute designs. People who want to think bigger, collaborate deeply, and help build how creative work scales at Fresh Prints.If this sounds exciting, we’d love to hear from you!Art DirectorWe're looking for an Art Director who's hungry to own the visual identity of one of the fastest-growing brands in the US collegiate space. You'll be the creative authority on what Fresh Prints looks like — from brand campaigns to pitch decks to product launches — and you'll work directly with our Creative Director to make sure every asset tells a consistent, compelling story.This role isn't for someone who executes on what they're told. It's for someone with a real point of view, the visual chops to back it up, and great taste.What You'll OwnBrand Identity & SystemLead the development and stewardship of the Fresh Prints brand system - color, typography, photography direction, iconography, and visual languageEnsure every asset, from a paid ad to a sales deck, is undeniably Fresh PrintsBuild and maintain brand guidelines our team actually usesPartner with the Creative Director to evolve the brand system as Fresh Prints growsCreative ProductionLead art direction on brand campaigns, product launches, and marketing collateralArt direct and brief photographers, videographers, and freelance designersProduce high-quality assets fast — from quick social graphics to polished campaignsMaintain a quality bar that makes everything feel crafted, not thrown togetherCreative Standards & CollaborationSet and uphold the visual bar for everything that leaves the Creative teamGive specific, actionable creative feedback that improves the work without demoralizing the people making itCollaborate closely with our Creative Director, Brand, and Marketing teams to ensure visual work serves the businessRepresent the brand visually in cross-functional projectsWho You AreYou have a strong opinion about what looks good and you can defend it clearly without being precious about itYou have strong design fundamentals. You understand type, hierarchy, color, and layout at a level beyond personal tasteYou understand, respect, and love the customers — you know that your job is to design for them, not design in general.You think in systems, not just one-offs. Beautiful individual assets that don't cohere into a brand aren't good enoughYou give feedback that makes people's work better, not just your vision realYou're fast. You know the difference between "good enough to move" and "not good enough," and you move accordinglyYou've actually been responsible for a brand's visual identity before, not just individual executions inside oneRequirements4 to 6 years of design or art direction experience, including meaningful time spent in-house at a brand (not only at agencies)Experience owning a corporate or consumer brand identity end-to-end Mastery of Adobe Creative Suite (Illustrator, Photoshop, InDesign)Figma fluency for collaborative design and handoffStrong typography, layout, and photography direction instinctsA portfolio that demonstrates both conceptual range and executional consistencyExperience briefing and directing external creative vendors and freelancersComfort working directly with senior leadership on high-stakes workJob Location: Work From Home / RemoteWorking Hours: 4:00 AM - 12:00 PM EST (US Timings), Monday to FridayMonthly Salary: Competitive salary, depending on experienceAt Fresh Prints, we deeply value the long-term contributions of our team. To recognize and celebrate that commitment, we offer a 2-month paid Sabbatical to eligible employees.Fresh Prints never charges any money during the hiring process. If you’re asked to pay for a job, it’s not real.Fresh Prints is an equal employment opportunity employer and promotes diversity; ac