Sales Manager

THE SPONSOR: Bloom Equity Partners is leveraging decades of investing and operating experience to rapidly unlock transformational growth and deliver superior returns to our investment partners and management teams. Investing exclusively in lower-middle market technology, software and tech-enabled business service companies, Bloom drives enduring market value by partnering closely with founders and management teams, injecting capital to unlock growth and providing operational resources and expertise to enable meaningful step-change to the business. THE COMPANY: This company is a renowned cyber security and privacy consultancy committed to delivering exceptional governance risk and compliance solutions to our customers. Our mission is to help safeguard digital environments and ensure data privacy compliance through comprehensive and innovative solutions. The perfect candidate is a people-first leader who drives revenue growth through the development, coaching, and empowerment of high-performing sales teams. This role combines deep sector expertise in cybersecurity and data privacy compliance with exceptional people management skills to build a culture of accountability, continuous improvement, and consultative selling excellence. As Sales Manager, you will be responsible for leading a team of Sales Executives, developing their capabilities, and ensuring they achieve both individual and team targets while maintaining the highest standards of customer engagement and GRC brand representation. ESSENTIAL RESPONSIBILITIES AND DUTIES: Team Leadership & DevelopmentRecruit, onboard, and develop a high-performing team of Sales Executives across direct and/or channel sales motionsCreate and maintain a coaching culture focused on skill development, sales methodology excellence, and continuous improvementConduct regular 1-on-1 coaching sessions with each team member, focusing on deal strategy, objection handling, and skill gapsDesign and deliver ongoing sales training programs covering GRC products, competitive positioning, and consultative selling techniquesBuild individual development plans for each team member with clear performance milestones and growth pathwaysFoster a collaborative, high-energy team environment that balances healthy competition with mutual supportLead by example, demonstrating the sales behaviors and customer engagement approaches you expect from your teamPerformance Management & AccountabilitySet clear performance expectations, quotas, and KPIs for each team member aligned with overall revenue goalsMonitor individual and team performance against targets, providing real-time feedback and course correctionConduct quarterly performance reviews and annual evaluations with focus on development and growthImplement performance improvement plans when needed, with clear expectations and supportive coachingRecognize and reward top performers through formal and informal recognition programsMake difficult personnel decisions when necessary, including performance management and terminationsTrack and analyze key metrics including pipeline coverage, win rates, sales cycle length, and forecast accuracyPipeline & Forecast ManagementOwn team revenue forecasting with accuracy and accountability, providing regular updates to senior leadershipReview and validate team pipeline weekly, ensuring proper qualification, progression, and data hygiene in CRMConduct rigorous deal reviews, coaching team members on strategy, competitive positioning, and closing tacticsIdentify pipeline gaps early and implement proactive strategies to address coverage concernsEnsure consistent application of sales methodology and opportunity qualification frameworks (e.g., MEDDIC, BANT)Manage escalations and provide senior-level support on strategic or complex opportunitiesMaintain complete, accurate pipeline visibility using GRC's CRM system (Salesforce)Strategic Sales PlanningDevelop and execute territory plans, account segmentation strategies, and coverage modelsCollaborate with marketing on lead generation strategies, campaign effectiveness, and sales enablement needsWork with Product and Services teams to ensure Sales Executives are equipped with current product knowledge and positioningIdentify market trends, competitive threats, and opportunities within the GRC sectorContribute to annual revenue planning, quota setting, and territory designOptimize sales processes, removing friction points and improving sales efficiencyDefine and refine ideal customer profiles and buyer personas based on team learningCross-Functional CollaborationPartner with Pre-Sales/Solution Consultants to ensure effective technical discovery and scopingCoordinate with Professional Services on resource planning and delivery expectationsAlign with Customer Success on handoff processes and account management strategyProvide customer and market intelligence to Product teams to inform roadmap decisionsCollaborate with Finance on deal structuring, pricing approvals, and