Social Media Strategy Manager

Join us as we work to create a thriving ecosystem that delivers accessible, high-quality, and sustainable healthcare for all.JOB TITLE: Social Media Strategy ManagerPosition Summary:This is not just a posting role. This person is the strategist, the creator, the publisher, the analyst, and the channel expert. You'll set the calendar, make the graphics, write the copy, read the data, and adjust on the fly. You'll know the difference between what lands on LinkedIn and what belongs on Instagram. You'll be comfortable in a regulated industry, fluent in governance and compliance, and relentless about engagement.You'll sit inside a high-performance content marketing team and own social as a function — supporting campaigns, always-on publishing, event activations, employee advocacy, and the brand's real-time presence across every major platform. You'll operate with meaningful autonomy and move fast, working within a strategic framework set by marketing leadership and in close coordination with campaign and content teams.About the Team: athenahealth's Content Marketing team drives awareness, trust, and consideration for one of healthcare's most important technology platforms — and we're looking for a social media strategist who owns the function end to end.Essential Job Responsibilities: Own and maintain a rolling editorial calendar across LinkedIn, Instagram, Facebook, X, and YouTube — with platform-specific content strategies for eachDevelop and execute social media strategies for campaigns, product launches, events, and conferences — from annual tentpoles like HIMSS to quarterly GTM moments — working within strategic direction set by marketing leadershipCoordinate campaign planning and cross-functional workstreams in Monday.com, keeping social deliverables visible and on track across the content engineBuild and enforce social media policies and governance frameworks in partnership with Legal, Compliance, and CommunicationsLead social listening and competitive monitoring — translating signals into strategic adjustments and content opportunitiesDrive employee advocacy programs, helping internal stakeholders amplify content and build personal brand presence on LinkedInSupport athenahealth's executive thought leadership presence on social platformsCreate platform-native content independently — copy, static graphics, short-form video, carousels, and stories — without requiring design support for every postProduce and edit short-form video content using tools such as CapCut, Adobe Premiere, or equivalent — including conference coverage, product moments, and campaign creativeUse AI tools to accelerate ideation, drafting, and repurposing — while maintaining a sharp editorial eye and ensuring every post sounds distinctly athenahealth, not generically machine-writtenManage agile, real-time posting for breaking news, event coverage, and engagement moments — boots on the ground at key conferences when neededOperate Sprout Social end to end: scheduling, publishing, bot configuration for messaging workflows, escalation routing, and inbox managementManage digital asset storage and retrieval using Bynder DAM — tagging, organizing, and surfacing assets for the broader teamMaintain brand voice, visual identity, and tone consistency across all channels at all timesAdditional Job Responsibilities: Define, track, and report on KPIs across engagement, reach, follower growth, and lead generation — connecting social performance to pipeline and business outcomesRun A/B tests on content formats, posting times, copy, and creative to continuously optimize performanceBuild and own monthly and quarterly social performance reports for marketing leadershipUse data to make the case for budget, channel investment, and strategic pivotsCollaborate closely with content, brand, product marketing, and communications teams to align social with the broader content enginePartner with Marketing Operations on UTM tracking, campaign tagging, and attributionCoordinate with PR and Government Affairs on sensitive topics, regulatory moments, and crisis communications protocolsSupport the broader content marketing team on campaign launches, event coverage, and always-on publication cadenceExpected Education & Experience: 5–7 years of hands-on social media management experience, including at least 2 years in a B2B, healthcare, health tech, or regulated industry environmentA resume with metrics — follower growth percentages, engagement rate improvements, lead volume driven, pipeline influenced, open/CTR lifts. If you can't quantify what you've built, this role isn't the right fitProven track record of growing engagement and connecting social activity to lead generation or pipeline outcomes — not just impressions and likesExperience owning social media strategy as a primary driver of brand presence and audience growth, not as a support functionDemonstrated ability to work within compliance, legal review, and governance frameworks without sacrificing content qualit