Marketing Analytics Implementation Specialist (Remote Contractor)

#### **Description** ***This is a remote independent contractor opportunity working closely with our US\-based team. Candidates should have strong English communication skills and substantial overlap with US Central or Eastern Time business hours.*** ***Successful candidates will operate as independent contractors and are expected to manage their work independently while meeting agreed\-upon deadlines, deliverables, and communication expectations.*** At Rankings.io, we help elite law firms dominate their markets with world\-class SEO, paid media, and data\-driven strategy. As our measurement ecosystem expands, we are hiring a Marketing Analytics Implementation Specialist to ensure every marketing touchpoint is accurately tracked, validated, and connected to downstream intake and revenue. This is a technical, detail\-oriented role responsible for clean data capture, dependable tracking architecture, and cross\-platform attribution accuracy across websites, ad platforms, and CRMs. #### **Responsibilities** **Attribution Architecture and Strategy :** * Maintain and evolve our multi\-touch attribution framework across paid media, organic, social, website * interactions, phone calls, and CRM intake workflows. * Define and enforce channel classification rules, naming conventions, and lead source hierarchies. * Partner with Paid Media, SEO, and BI teams to ensure attribution logic matches real\-world channel activity for Account Managers and Project Managers. **Cross\-Platform Tracking and Measurement :** * GA4 * Configure conversion events, parameters, and user properties to support multi\-touch attribution. * Maintain cross\-domain tracking and resolve session stitching issues. * Troubleshoot UTM and traffic inconsistencies. * Paid Media (Including Google Ads, Meta, LinkedIn, Tiktok, Yelp Ads, Programmatic Ads) * Implement and maintain platform tracking: enhanced conversions, CAPI, offline conversion imports, click IDs, and lead form tracking. * Ensure tracking alignment across platforms, GA4, and CRM systems. * Ensure tracking alignment across platforms, GA4, and CRM systems. * Collaborate with developers on data\-layer enhancements, tagging updates, and server\-side tracking setups. * Test form submissions, CTAs, button clicks, and intake pathways (both desktop and mobile). * Validate dynamic phone numbers, call tracking scripts, and funnel UX that affects attribution accuracy. * Call Tracking * Configure CallRail numbers, source pools, routing logic, recording settings, and integrations with CRMs and ad platforms. * Validate that calls are properly attributed, tagged, and passed into CRMs and ad platforms for offline * conversion uploads. * Monitor and resolve discrepancies in call tracking data versus CRM or GA4\. **CRM and Intake Tracking:** * Ensure attribution continuity from first touch through intake and revenue events. * Map CRM fields to channel attribution fields (source, medium, campaign, keyword, etc.). * Maintain automation