Senior Manager, Content & Brand (CAN/USA)

**Senior Manager, Content \& Brand** ------------------------------------ **Level:** M3 \| **Location:** CAN/USA \| Remote **Reports To:** Michael Scott, Chief Marketing Officer (CMO) **Type:** Permanent \| Full\-Time **The Role** ============ At Solink, our mission is to safeguard what matters most. We provide businesses with the tools to know sooner and act faster by transforming video into real\-time operational insights. Our cloud\-based platform integrates seamlessly with existing cameras and systems, turning them into intelligent sensors that detect and interpret key moments — empowering teams to make data\-driven decisions, enhance security, and improve operational efficiency. Trusted by over 30,000 locations across 32\+ countries, including brands like McDonald's and JYSK, Solink delivers clarity when it counts. Solink is looking for a **Senior Manager, Content \& Brand** to build the narrative and content engine that establishes Solink as the leader of our category — and to arm our Sales and Marketing teams with the content assets that drive demand. You'll own our category point of view, our educational thought\-leadership content, and our speaker \& influencer program, turning Solink's expertise into content the market seeks out. This is a player\-coach role for someone who can set a brand narrative, build a content program around it, and lead a team (plus a network of freelancers/agencies) to ship on a consistent cadence. **What You'll Be Doing** ======================== **Category \& Brand Narrative** * Define and maintain Solink's category narrative and brand point of view, in partnership with Product Marketing and executive stakeholders. * Commission or produce original research and data\-driven thought leadership (e.g., industry benchmark reports, trend studies) that positions Solink as the category authority. **Content Strategy \& Editorial Calendar** * Build and manage an editorial calendar covering owned channels (blog, LinkedIn, newsletter),, and owned executive channels (speaking, podcasts). * Set the quality bar and editorial standards across the content program. **Speaker \& Influencer Program** * Run the trade\-focused speaker and influencer program end\-to\-end: prospecting and vetting speakers/influencers, securing speaking slots and partnerships, briefing spokespeople, and measuring reach and pipeline impact. * Manage Solink executives, customers, and external partners/analysts as speakers, panelists, and content collaborators at relevant trade events. **Sales \& Marketing Enablement** * Partner with Sales and Demand Gen to turn thought\-leadership content into enablement assets — battlecards, social proof points, webinar content, and campaign copy. * Convert content into usable assets (talk tracks, one\-pagers, social content, sales decks) that reps and campaigns can deploy directly. **Team \& Vendor Management** * Manage a content team and/or a network of freelance writers, designers, and age