Marketing Copywriter (Dedicated Account)

Markentum is a full\-service marketing agency specializing in helping senior living organizations grow occupancy, strengthen their brands, and create meaningful connections with the people they serve. We believe the best marketing starts with great stories. Our team combines strategy, creativity, and performance\-driven execution to help clients stand out in a crowded marketplace and connect with audiences on a deeper level. We're seeking a talented Marketing Copywriter to become a dedicated creative partner for one of our largest client accounts. We're looking for someone who can immerse themselves in a brand, find and develop compelling stories, and bring those stories to life through mostly short\-form channels: social media, digital advertising, email marketing, video, and other high\-impact marketing campaigns. If you're equally excited by short\-form storytelling, campaign ideas, and compelling content creation, we'd love to hear from you. *This is a fully remote position.* **Position Overview** We're looking for a writer who understands that great creative work starts with a great idea. A compelling story. A memorable headline. An unexpected insight. A social post that stops someone from scrolling. An email subject line that earns an open. A video hook that captures attention in the first three seconds. As a Marketing Copywriter, you'll serve as the dedicated creative writer for one of our largest client accounts. You'll become immersed in the brand, its audiences, and its demand generation goals – helping transform everyday (and evergreen) stories into marketing campaign stories across social media, digital advertising, email marketing, blogs, and short\-form video. While blog writing and longer\-form content are part of the role, your primary focus will be creating exceptional short\-form content that drives engagement, strengthens brand affinity, inspires action, and delivers qualified leads. **What You'll Do** **Short\-Form Copywriting \& Content Creation** You'll spend the majority of your time creating content for channels where every sentence matters – whether it’s 5 words, 50 words, or 500 words. This includes: * Social media campaigns * Organic social content * Paid social advertising * Digital advertising * Email campaigns and nurture sequences * Video scripts * Landing page messaging * Brand awareness and thought leadership campaigns **Brand Storytelling** * Become an expert in the client's brand voice, audience, positioning, and business objectives. * Identify compelling stories, customer experiences, emerging trends, and buyer insights. * Work closely with the account's Partner Success Manager, Marketing Strategist, Graphic Designers, and Director of Copy \& Content to develop campaigns that are both creatively compelling and strategically effective. **Content Marketing** * Build and schedule social media calendars. * Write engaging blog content that supports broader campaign objectives. * Collaborate with st