Director of Product Marketing

As a Director of Product Marketing, you will lead the go-to-market strategy and execution across a portfolio of products, driving cross-functional alignment and high-impact launches. You will own positioning and messaging, translating customer and market insights into compelling narratives that accelerate adoption and growth.Operating as a strategic partner to product, sales, and marketing leadership, you will influence product direction, shape market presence, and build scalable GTM frameworks. You will also lead and develop a high-performing team, ensuring strong execution and measurable business impact.RequirementsKey ResponsibilitiesGo-to-Market Strategy & Product Launch LeadershipDefine and lead the global GTM vision, strategy, and execution across key product lines and solution portfolios Orchestrate complex, cross-functional launches, aligning product, sales, marketing, customer success, and executive stakeholders Establish scalable GTM frameworks, processes, and best practices to drive consistency and operational excellence Own executive-level readiness and accountability for successful launches and revenue impact Strategic Messaging & Market PositioningSet the overarching messaging and positioning strategy across the portfolio, ensuring differentiation and market leadership Translate complex product capabilities into clear, compelling narratives that resonate with target segments and buying personas Partner closely with Product and executive leadership to shape category positioning and long-term brand narrative Ensure consistency and quality of messaging across all customer touchpoints and regions Customer, Market & Competitive IntelligenceLead the development of a robust market intelligence function to inform strategic decisions, roadmap prioritization, and GTM direction Synthesize customer, competitive, and industry insights into actionable strategies and thought leadership Influence product strategy and investment priorities based on market opportunities and emerging trends Champion a customer-centric approach across the organization Integrated Campaigns & Demand StrategyDefine and oversee the global product marketing campaign strategy in partnership with brand, content, and demand generation teams Ensure alignment between product marketing initiatives and pipeline/revenue goals Establish KPIs and measurement frameworks to assess campaign effectiveness and optimize performance at scale Drive innovation in channels, storytelling, and engagement to accelerate growth Partner & Ecosystem Marketing LeadershipDevelop and lead partner GTM strategies, strengthening strategic alliances and ecosystem growth Align with channel leadership to drive joint value propositions, co-marketing initiatives, and revenue outcomes Build scalable partner enablement programs and frameworks to expand reach and market penetration Team Leadership & Organizational ImpactBuild, lead, and mentor a high-performing product marketing team, fostering a culture of excellence, accountability, and innovation Define organizational structure, roles, and career development pathways Act as a key member of the marketing leadership team, contributing to overall company strategy and decision-making Influence senior stakeholders and drive alignment across functions and geographies Requirements10+ years of product marketing experience, ideally in SaaS, health tech, or similarly regulated industries Proven track record of launching products and driving market impact Proven track record in developing product marketing strategy, positioning, messaging frameworks, and sales enablement materials A strategic thinker who’s equally comfortable getting tactical Excellent written and verbal communication skills Strong analytical mindset with experience using data to drive decisions Comfortable working cross-functionally in a fast-paced, ambiguous environment Excellent project management and organizational skills—able to juggle multiple initiatives without losing focus Experience with tools like Salesforce, HubSpot, or similar analytics & CRM platforms Microsoft Office experience required Salary range of $150,000 to $210,000 dependent upon experience.Originally posted on Himalayas