Marketing Specialist

**Description** **Marketing Specialist – Kaytee Small Animal \& Pet Bird** **Location: Milwaukee Metro** Love pets and want to build brands people care about? We’re looking for a **Marketing Specialist** to join our Kaytee Pet team and help bring new products to life—from concept to shelf. We’re a collaborative, down\-to\-earth team that values curiosity, accountability, and continuous improvement. We believe great ideas can come from anywhere—and we encourage questions, learning, and growth. We take pride in creating a supportive environment where employees feel valued, empowered, and encouraged to make an impact while growing both personally and professionally. In this role, you’ll collaborate cross\-functionally with product development, R\&D, operations, and creative teams to bring products to market, manage a large portfolio, and shape how our brands show up in\-store and online. If you’re organized, curious, creative, and excited to grow in marketing, this is a strong entry point into brand or product management. **Responsibilities** * Help manage a portfolio of products across our Kaytee Small Animal and Pet Bird businesses * Support new product launches from concept through market release * Create clear, actionable creative briefs for packaging, digital, and marketing materials * Maintain and update product information across digital and print platforms * Use data and market trends to support pricing, merchandising, and assortment decisions * Partner with cross\-functional teams (Sales, R\&D, Operations, Finance, and external agencies) to keep projects moving and aligned * Develop sales tools and materials that help bring products to life for customers * Support day\-to\-day marketing operations and ensure projects stay on track * Ensure packaging meets brand, legal, and regulatory requirements * Manage multiple concurrent projects across marketing, product, and operations teams * Develop shot lists, and scripts for product videos and digital campaigns **What You’ll Gain** * Hands\-on experience launching products in a national consumer brand * Experience developing products to be sold in traditional brick and mortar stores and extensive experience in what it takes to win in Ecommerce * Exposure to cross\-functional teams across marketing, product, and operations * Experience working with real market and sales data * A clear path to grow into Brand Management or Product Management roles * Exposure to the full product lifestyle, from concept through launch and post\-launch optimization * Ownership of projects with visible impact on the business * Opportunities to present work to internal stakeholders and contribute to key business decisions **Qualifications** * Bachelor’s degree in Marketing, Communications, Business, or a related field * 1\-2 years of experience in marketing, product management, or a related field (CPG experience is a plus) * Familiarity with syndicated data (Nielsen, IRI) is a bonus, not requir