Manager, Brand Design

Headquarters: Los Angeles, California, United States Later is the enterprise leader in social media and influencer marketing software, services, and data, trusted by leading brands and agencies worldwide. Following our acquisition of Mavely, the Everyday Influencer Platform®, Later enables brands to scale creator partnerships from nano to premium influencers while managing social media content and campaigns across all major social and affiliate networks. Through proprietary performance data, marketing leaders can drive attributable sales and optimize social commerce with our software platform or award-winning services.  Later is founded on two success stories that began in 2014: Mavrck, the industry-leading influencer marketing solution (now Later Influence™), and Later, the best social media management platform (now Later Social™) and first-to-market link in bio tool, Later Link in Bio. In 2024, Mavrck and Later officially joined together as one unified business, with a shared vision: to enable the world to make a living with their creativity. We’re trusted by the top social platforms, with partnerships and integrations with Meta, TikTok, LinkedIn, YouTube, and Pinterest. We enable marketers to create high-performing content and engage in authentic collaborations with creators to reach new audiences, drive engagement, and generate predictable ROI. About this position: Reporting to the Executive Creative Director, the Brand Design Manager will lead visual storytelling and creative execution across Later's marketing initiatives, driving brand recognition and engagement through innovative design solutions. You will own the visual identity of key marketing campaigns while establishing creative standards that resonate with our enterprise B2C brand and agency audiences. This role requires a strategic, creative thinker with proven experience mentoring design teams and delivering high-impact visual campaigns in the social media and influencer marketing space. What you'll be doing: Strategy Oversee art direction and visual execution for major product launches and multi-channel marketing campaigns, ensuring cohesive visual storytelling across digital and print touchpoints Develop creative concepts and visual strategies that align with business objectives and brand positioning Collaborate with Creative Director to evolve Later's visual brand identity and design systems Present creative concepts and articulate rationale to executive stakeholders, incorporating feedback while maintaining creative vision Technical/ Execution Create compelling visual assets for websites and landing pages, email campaigns, social media content, events and webinars, sales enablement, and other marketing collateral Develop templates and design systems that enable scalable, consistent creative production Ensure all creative output meets Later's brand standards and delivers exceptional user experience Stay current on design trends, emerging technologies, and platform-specific best practices Team / Collaboration Lead and manage a team of brand designers, providing mentorship, professional development, and career growth opportunities Establish high quality standards for design execution, systems development, presenting and reviewing deliverables, and deadline-driven workflows Conduct regular one-on-ones, performance reviews, and goal-setting sessions with direct reports Foster a collaborative creative environment that encourages innovation and continuous improvement Manage workload distribution and resource allocation across the design team to meet project deadlines Lead creative brainstorming sessions and contribute strategic insights to campaign development Partner closely with copywriters, product marketers, web developers, and cross-functional teams Build team capabilities through coaching, feedback, and identifying skill development opportunities Leadership Ensure consistent application of Later's brand identity across all marketing channels and customer touchpoints Identify opportunities to push creative boundaries while maintaining brand integrity and enterprise credibility, developing visual narratives that communicate Later's value proposition to senior marketing leaders and decision-makers Adapt creative strategies for different audience segments, from creators to CMOs to social media managers Create compelling case studies and customer success stories that showcase Later's platform capabilities Research/Best Practices Use data and analytics to evaluate creative performance and inform design decisions; design A/B tests for visual elements to optimize conversion rates and engagement Analyze campaign performance metrics to identify successful design approaches and areas for improvement Iterate on creative based on performance data, user feedback, and market response Document and share learnings to continuously improve creative effectiveness What success looks like: High-quality, on-brand creative that elevates Later’s visual