Reach Out and Read National Communications Coordinator

The OpportunityAs the Communications Coordinator, you will have the unique opportunity to help shape the future direction of Reach Out and Read’s digital and other communications. The Communications Coordinator will create, manage, shepherd, and share engaging, brand-oriented content for Reach Out and Read and its Affiliates — across multiple platforms, including social, web, and email marketing. You will analyze data to inform content strategies, evaluate the effectiveness of social, email, and earned media campaigns, and provide insights to optimize communications and marketing efforts and improve ROI. The coordinator supports the External Affairs team by coordinating projects and meetings, managing content and materials, and helping ensure initiatives are executed efficiently and on schedule. The position also includes the ongoing management and execution of marketing and communications requests from Affiliates, work with vendors, tracking media mentions, creating processes, and more. The role reports to the Chief External Affairs Officer.Your key responsibilities will include:General Communications and Marketing Functions (35%):Work with Chief External Affairs Officer and team, central office, and Affiliates to identify and shepherd communications and marketing needs, including packaging news, information, and promotions for internal/external audiences.Develop actionable plans across communication platforms to creatively drive engagement, strengthen the brand, and standardize best practices.Provide communications and marketing support across the organization, including at state and local levels across the country.Research, write and/or edit copy for the web, email marketing, editorial media, public policy materials, legislative action alerts, and other publications and platforms for wide-ranging audiences.Organize incoming marketing and communications project requests, ensuring accurate intake, prioritization, and notifications to team members.Coordinate with other departments and Affiliates as needed for earned media and other projects.Coordinate and communicate with communications-related vendors throughout the project process.Collect and analyze data on audience demographics, engagement, and behavior; perform competitive analysis and market research; develop reports and dashboards to track campaign performance; use statistical methods to forecast trends; and iterate on practices to optimize performance across all modes of communication.Develop and manage surveys, forms, and internal communications to support team initiatives, coordinate feedback collection from stakeholders at national and local levels, and translate insights into clear messaging that advances and communicates team goals across the organization.Compile and maintain the communications analytics dashboard, helping to prepare regular performance reports to track impact and campaign effectiveness.Support the annual Reach Out and Read Honor Roll selection process.Proofread all communications for grammar, clarity, consistency, style, campaign continuity, and brand voice.Create and maintain a library of approved brand messaging, collateral, and resources, working with other departments to ensure network access.Ensure consistent messaging and imagery, both visually and verbally, across all platforms.Ensure that Reach Out and Read’s communications are accessible across all platforms and inclusive for all audiences (including the use of alt-text).Assist with vendor coordination, including quotes, scheduling, and fulfillment.Stay abreast of trends across communication platforms and drive performance through optimized content and technology.Take notes and track action items from a variety of External Affairs meetingsSocial Media (30%)Create original, daily, brand-aligned social content tied to Reach Out and Read, its Affiliates, partners, and ecosystem, driving growth in followers and engagement.Manage day-to-day social engagement across Facebook, Instagram, and LinkedIn, including creating, observing, and responding to conversations within our brand community. Regularly engage with brand advocates, partner organizations, other nonprofits, and Reach Out and Read’s audience.Recommend, prepare, and package social content for use by new and current Reach Out and Read Affiliates.Set up and manage social media autoreplies to support maximum impact and engagement with social media audiences.Website (20%)Make daily edits and maintain all sections of Reach Out and Read’s website and microsites, including the management of images and videos, to ensure content is current and correct.Work with web developer to design compelling landing pages.Create and update pages within the CMS for Reach Out and Read and some Affiliates.Email Marketing (15%)With the Chief External Affairs Officer and team, design and manage Reach Out and Read’s email marketing, including monthly newsletters for internal and external audiences, fundraising campaigns, news updates, and mor