Vice President, Brand and Market Strategy

We are seeking a bold and strategic VP of Brand and Market Strategy to define how the market understands SOCi… and the category we are creating.This is a mission-critical leadership role. You are not just building a brand… you are shaping the narrative for an entirely new category at the intersection of AI, local search, and multi-location marketing. You will define our market positioning, elevate our voice, and ensure everything from executive storytelling to product messaging ladders into a single, powerful story.This is a brand-led role (60%) with executive oversight of Product Marketing (40%). You will own how SOCi shows up across every touchpoint… from our category narrative and thought leadership to our content strategy and communications engine… while ensuring our product marketing function translates that narrative into clear, differentiated, and revenue-driving go-to-market execution.SOCi expects to pay a base salary in the range of $190,000 - $250,000 USD base plus bonuses/commission. Within the range, individual pay is determined by factors such as job-related skills, experience, and relevant education or training. Who We AreSOCi is redefining how multi-location enterprises achieve local and AI search visibility with the world’s first agenticworkforce. Built specifically for distributed brands, SOCi’s Genius Agents™ act as a digital workforce, autonomously executing and optimizing marketing across search, social, reviews, and local discovery— ensuring every location is visible, discoverable, and growing in today’s geo-driven landscape. Trusted by leading brands like Ford, Ace Hardware, and Liberty Tax, and recognized by Fast Company as one of the World’s Most Innovative Companies, SOCi transforms marketing from software you manage into work that gets done — intelligently, consistently, and at scale. How You’ll Make an ImpactMarket Narrative & Category LeadershipDefine and evolve SOCi’s category narrative, positioning, and messaging architectureEstablish a clear, differentiated point of view that answers: why change, why now, why SOCiEnsure consistency of narrative across brand, product, sales, and executive communicationsShape how analysts, media, customers, and the market understand SOCiBrand Strategy & ExperienceOwn SOCi’s brand strategy, identity, and voice across all digital and offline touchpointsEnsure a consistent and high-quality brand experience across digital channels, campaigns, events, and customer interactionsLead and scale a high-performing brand and creative organizationAuthority, Content & Earned Channel StrategyOwn SOCi’s earned and owned media strategy to build market authority and executive visibilityDefine the role of key channels including LinkedIn, YouTube, blog/editorial, PR, and industry publicationsBuild and scale an always-on content engine that reinforces SOCi’s narrative and engages enterprise buyersOversee development of thought leadership programs, including proprietary research, data insights, and executive POVsPartner with executive leadership to amplify SOCi’s voice across social platforms, speaking engagements, and mediaCommunications & Executive VisibilityLead SOCi’s communications strategy, including media relations, analyst engagement, and corporate messagingElevate executive presence through keynotes, bylines, interviews, and industry influenceEnsure SOCi maintains a strong and differentiated voice in the marketProduct Marketing Leadership (Executive Oversight)Lead and mentor the Product Marketing function, including a Sr. Director and teamEnsure product messaging, positioning, and go-to-market strategies align with the broader market narrativeProvide strategic oversight across:Messaging frameworksProduct launches and company readinessSales enablement and competitive positioningStep in for tier-one launches, strategic deals, and executive-level product storytellingAct as a senior product evangelist internally and externally when neededGo-to-Market Narrative & Cross-Functional AlignmentPartner with Product, Sales, Demand Generation, and Customer Success to ensure alignment across the full customer journeyDrive consistency between brand narrative, product messaging, and revenue strategyInfluence executive decision-making through market insights, customer understanding, and competitive intelligenceBrand & Narrative Operating ModelBuild a modern brand and communications operating system with clear KPIs tied to awareness, perception, and pipeline impactEstablish measurement frameworks that connect brand investment to business outcomesOwn budget, planning, and performance reporting across brand, communications, and product marketing teamsWhat You’ll Need to be SuccessfulRemote Opportunity: Ability to work 100% remotely Must Have: 7+ years of B2B Product Marketing experience working in a fast-paced, high growth environmentDemonstrated success in past Head of Marketing roles (bonus if you've led Product Marketing teams) - building, leading and mentoring high-perfor